Hey everyone!
I’ve been digging deep into how e-commerce founders actually price their products, and I realized something surprising:
Most of us calculate COGS…
But very few account for everything else consistently:
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Return shipping & reverse logistics
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Refund processing fees
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Chargebacks
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Payment gateway losses
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App subscriptions allocated per unit
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Cash flow delay costs
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Even founder time
I mapped out over 80+ cost elements across different models (DTC, Amazon FBA, Wholesale, Private Label, Manufacturing), and honestly… it gets complex fast.
So before I build anything, I want to understand the real situation.
I created a short 2-minute survey to learn:
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How do you currently price products
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What costs are hardest to calculate
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How confident are you in your margins
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Whether sellers would even pay for better pricing clarity
If you’re open to sharing your experience, I’d really appreciate it.
It’s completely anonymous (unless you want early access to the MVP).
My goal isn’t to sell anything yet — I just want to make sure this is a real problem worth solving.
Would love your honest thoughts in the comments too:
What’s the hardest part about pricing for you?
Thanks in advance