Hi there @LUXYBAG
I’m Garcia, a Conversion Rate Optimization (CRO) expert at PageFly. It sounds like you’ve put a lot of effort into your store. High bounce rates can be discouraging, but it’s important to remember that it’s a common challenge many new businesses face. Moreover, I think your product is great. I’ve reviewed your store and identified some key areas where we can optimize your conversion rate. Here are some actionable recommendations:
1. Enhance Product Page Clarity and Persuasiveness:
While your product pages have good content, the presentation can be optimized. Consider using image-text layouts to showcase key features and benefits.
Extract USPs from your descriptions and create a dedicated section below product details for high-impact communication.
You can take PageFly premade template - Packy as example:
- Color swatches instead of color label:
For color variants, use color swatches instead of text labels. Color swatches provide a visual representation of the color options available for a product, allowing customers to see exactly what each color looks like. This can help them make a more informed decision about their purchase. You can take PageFly premade template - Bose as reference:
2. Prioritize Mobile User Experience (UX)
Currently, when users click on mobile product images, they zoom out, disrupting their browsing experience. To enhance user flow, consider configuring the zoom functionality to display the original size upon click. Many users access websites from their smartphones, so it’s crucial that your site looks and functions well on mobile.
3. Speed Up Your Mobile Pages
According to the Google PageSpeed Insight, the speed of the product page in mobile now is 49 which is quite low. Since mobile is a prime sales channel, prioritize page speed optimization. Use Google PageSpeed Insights to identify and address performance bottlenecks.
4. Maximize Sales with Upcoming Events (e.g., Mother’s Day)
- Mobile-First Approach: Ensure your website offers a flawless browsing experience across all devices, especially mobile.
- Targeted Layouts: Design layouts that are clear and focused on the specific event’s goals, whether it’s promoting specific products, offering limited-time discounts, or capturing email sign-ups.
You can take look at PageFly premade template - Flora Mother’s Day as reference:
- Build Trust and Confidence: Include trust badges, security seals, and clear return/refund policies to address customer concerns and encourage conversions. This instills confidence and removes purchase barriers.
By implementing these CRO strategies, you can expect to see a noticeable change in sales not just during Mother’s Day, but throughout the year.
Feel free to explore PageFly’s pre-made templates for design inspiration, and don’t hesitate to reach out if you have any questions.
Hope it helps!
Cheers,
Garcia
