sry i meant 11 hundred not 11k
This is on your product page… There is absolutely no reason that a user needs to spend 10 minutes scrolling, let alone just to get to the add to cart button. You’ve been at this for a long time. Help me to understand the mindset here. Nevermind the fact that you have no involvement in my order whatsoever and I wholeheartedly disagree with your business model, but as a customer, you make me scroll that much, and I guarantee you that I will never ever spend a single penny on your stuff. Just letting you know… You should be going through your store page by page, product by product and make sure that you view it and critique it as you would any other store. As a customer.
Yes thats a problem I’m working on right now, the new product page looks like this: Murray’s Mescaline & Emu Hunting Vintage Graphic T-Shirt S-3XL – Attack of the T-Shirt
I’m setting up some ai to help get all the listings like this it may take a few days.
Ran attackofthetshirt.com through a store grader I built — 64/100, grade D. Google’s mobile speed test actually likes your site (67/100, better than most), so speed isn’t your problem. What’s costing you, in order: (1) no shipping info until checkout — at $15–25 price points a surprise fee kills the order; add a free-shipping-over-$X bar. (2) Zero visible reviews — even 5 seeded from friends/eBay buyers changes the math. (3) Product pages average under 3 images and no product schema, so Google shows you as a plain link.
One thing the scanner can’t see but I noticed: your nav splits the same categories three ways ($15 / $25 / regular) — that’s 24 links before a shopper sees a single shirt. Lead with 6–8 bestsellers instead.
Full free breakdown: convertlens-virid.vercel.app/report?url=attackofthetshirt.com — happy to record a free 5-min video teardown of your funnel too, just say the word. (Fair warning on your bot traffic: none of these fixes help until the traffic is human — check GA4 engagement time by source.)
Coming at this from the production and merchandising side, I’ve printed shirts since 2005 and watched a lot of graphic tee stores succeed and fail.
Your catalog is trying to be a museum. Vintage comics, movie posters, towels, mugs, notebooks. Every strong graphic tee store I’ve seen wins on one clear collection identity first, then expands. I’d pick your best performing theme, make it the homepage, and move everything else a level down. A visitor should know in 3 seconds what you’re the store for.
Second thing: your mockups. Mixed mockup styles across a catalog quietly reads as dropshipping to buyers even when the products are good. One consistent shirt color set, one consistent model or flat lay style, shot the same way, and the store instantly looks like a brand.
The relaxed no-pressure vibe is genuinely nice by the way. Keep that, it’s rarer than it should be.