Audit my website and report errors

store url

store/product description

I have a book website marathi, hindi, english books

What feedback do you want?

“Please audit my new website
I have a book website. I have done a basic setup
But I still want to set up the best website. For that, please take a look at my website and tell me what are the mistakes or what needs to be added.Store and give your professional feedback.”

What is missing in my website? Please suggest what I need.

Hi @Akshargranth_POORNIM, I checked the live homepage. The first three fixes I would make are:

  1. Add a descriptive visible H1. In the rendered homepage DOM, the only H1 I found is empty, while “New Arrivals / नवीन प्रकाशित पुस्तके” is an H2. Use a visible H1 such as “Buy Marathi, Hindi and English Books Online.”

  2. Rewrite the homepage meta description. It currently begins “Akshargranth is pune’s best books store…” and tries to list many categories in one sentence. A clearer factual version would be: “Shop Marathi, Hindi and English books from Akshargranth in Pune, including new releases, novels, children’s books and Diwali Ank.”

  3. Check the two New Arrivals routes. The header link goes to a tagged URL ending in “/New-Arrival”, while the homepage heading and View all link go to the untagged collection URL. If these are intended to show the same catalog, use one preferred route throughout. If the tagged route is intentionally filtered, label it so shoppers can see the difference.

Then sample three product pages and check each for one product-name H1, a unique title and meta description, author, publisher, language, ISBN, format, shipping and return details, and Book structured data. For a bookstore, those fields are more useful than repeating “Vendor: Akshargranth” on every card.

I would do these before changing colors or adding more apps because they fix page structure and catalog clarity without redesigning the store.

I found some errors on the homepage, which are structure isssues. Such as H1, H2 & then remaining sub headings. Add the keywords which have search volume in meta title, description & headings & you are good to go.

websensepro’s transliteration point is a good one, and worth saying you already do it. Your product titles carry the Roman spelling, the Devanagari and the author, which is more than most book stores manage.

The gap is that none of that reaches Google. I looked at twenty five products spread across the catalog and not one has a Search engine listing set, so Shopify falls back to the body copy for the snippet. On Manasshastra that means the description in the search result is the opening of the Marathi blurb, cut off mid word. Writing the listing yourself on your best sellers, a short title and around 150 characters of description, puts the author and the language into the result instead of a chopped paragraph.

The other thing worth a look is that 263 of your published products have no image at all. Easy to lose in a catalog that size, but those pages are live and reachable.

Your image alt text is actually fine, by the way. The theme fills it from the product title, so that one you can skip.

@Akshargranth_POORNIM Different layer from the H1/meta feedback above — worth flagging since it affects both Google Shopping eligibility and AI search: this product page’s JSON-LD only contains Organization schema. No Product schema at all — no price, no availability, nothing book-specific for a crawler to read. That’s actually a level below what I usually see, since most Shopify themes ship at least a basic Product block by default, so something in the theme or an app config may be overriding or stripping it out.

Practically: if someone asks an AI tool “is this book in stock at Akshargranth,” there’s nothing machine-readable to answer from — it’d have to parse your rendered page text, which most citation crawlers don’t do. Worth checking Online Store > Themes > Edit code for product.liquid (or product-template.liquid) and confirming a Product-type JSON-LD block actually exists with offers/price/availability in it.

Happy to check another product if this one turns out to be a one-off.

You asked for errors, so I’ll start there. 19 of your variants are priced at ₹0.00 and they’re live and orderable right now. Worth hunting those down today.

The bigger structural thing is that you have 2,750 products and almost no way for anyone to narrow them down. Your product type field is empty on roughly 1,900 of them, and the rest are split between “Books” and “Book”, so there’s nothing consistent for filters to work from. Publisher and author are sitting in tags, which is fine, but Vendor is set to “Akshargranth.”

For a bookstore, Vendor should be the publisher, so Mehta, Rajhans, Sakal and the rest, because that’s a field Shopify will natively filter and sort on, and publisher is something book buyers genuinely shop by.

Your collections are good. 229 organized by author and publisher is more thought than most catalogs this size get, so the browsing structure is already there. It’s the filtering inside it that’s missing.

Also, to help with discovery on a catalog this large, you should consider using a tool like Carti. It’s an AI sales assistant that reads your entire catalog and answers shoppers directly, so someone can ask for a Marathi novel by a particular author, or something similar to a book they just finished, and get taken to it. That is, without working through 2,750 products or knowing what your collections are called. The app gives most stores a nice conversion boost, and its free at smaller volumes.

A few practical fixes I’d do next:

  • Simplify the mobile menu. Keep 5 to 7 main options, such as Marathi, Hindi, English, Children, Diwali Ank, New Arrivals and Bestsellers. Put genres underneath those instead of showing a long collection list.

  • Standardize product cards. Show book title, author, language, format, price and stock status. Use the same image ratio for every cover so collection pages are easier to scan.

  • On each product page, place delivery estimate, shipping cost, return policy and payment options close to Add to cart. Customers should not need to visit separate policy pages before ordering.

  • Run a full test order today on both mobile and desktop. Check search, filters, discount codes, shipping charges, payment, confirmation email and cancellation flow. Also click every header and footer link to catch duplicate or broken collection routes.

Hey @Akshargranth_POORNIM

Patrick’s right that Product schema is missing, and for a bookstore you’d actually want to go one level more specific: schema.org/Book, a subtype of Product that Google supports for book-related rich results. Nearly every Shopify book store I’ve looked at uses generic Product markup or nothing at all, so this is a real gap worth closing.

The extra properties that matter: isbn, bookFormat, inLanguage, author, publisher.

Something like this on your product pages:

{
  "@context": "https://schema.org",
  "@type": "Book",
  "name": "Title of the book",
  "author": {
    "@type": "Person",
    "name": "Author name"
  },
  "publisher": {
    "@type": "Organization",
    "name": "Publisher name"
  },
  "isbn": "9781234567890",
  "bookFormat": "https://schema.org/Paperback",
  "inLanguage": "mr",
  "offers": {
    "@type": "Offer",
    "price": "350",
    "priceCurrency": "INR",
    "availability": "https://schema.org/InStock"
  }
}

The isbn field does double duty. ISBNs are valid GTINs, and if you ever run Google Shopping campaigns, Google requires GTINs for books. Store them in Shopify’s Barcode field and they’ll feed into your product feed automatically.

Run a product URL through the Rich Results Test and it’ll show exactly what Google is currently reading from that page’s structured data.

Hey, I went through your store and I would like to say that your store has a good foundation, but you can focus on improving book discovery and product pages.

You can improve your search by adding filtering by author, language, category, etc. Also, add 1–2 sample preview pages of each book along with reviews to gain trust.

Had a look through your store. A few concrete things stood out:

  • 30 of 250 products have no images at all. Add at least 3 images per product showing different angles and context — those 30 waste every visit they get.
  • 110 of 250 products have descriptions under 300 characters. Products with detailed descriptions see 5-10% higher conversion rates. Focus on benefits, features, and use cases.
  • Cart abandonment — roughly 70% of carts are abandoned industry-wide. Email flows are not visible from outside your store, so I cannot check yours — but if you are not running an automated recovery sequence, a 3-email flow typically recaptures 5-15% of abandoned carts.

For a 250-product catalog at your price point, the missing images and thin descriptions are the two highest-leverage fixes by a wide margin.

Full transparency: this comes from Shoptimal, a Shopify app I built that scans stores for exactly this kind of thing and can fix most of it for you. The scan itself is free at Free Shopify Store Audit - shoptimal (no signup, nothing changes on your store) if you want the complete list. Either way, happy to go deeper on any of the flags above.

Yes, I can help you with that. Since your website sells Marathi, Hindi, and English books, I would audit the overall store structure, homepage, navigation, book categories, product pages, search/filter options, mobile experience, checkout process, trust elements, SEO, and conversion points.

I’ll identify what is missing, what could be improved, and what should be added to make the website look more professional and easier for customers to browse and purchase from.

If you share the website link, I can take a look and give you my professional feedback with specific recommendations.

Lots of solid technical feedback already. I’ll add a practical perspective on what this means for a shopper.

Your catalog is huge 2,750 books but there’s almost no way for a customer to narrow down what they’re looking for. Even a simple filter by author, language, or category would help people find what they want without scrolling through hundreds of pages.

Here are three fixes that would improve the shopping experience without needing a developer for every single one:

1. Fix the product type field. Daniel already flagged this 1,900 products have no product type. This matters because it’s what Shopify uses for collection filters. If you set product type as “Book” or “Marathi Book” consistently, customers can filter by category.

2. Use the Vendor field for publishers. Right now Vendor is set to “Akshargranth” on everything. If you change it to the actual publisher (Mehta, Rajhans, Sakal, etc.), customers can filter by publisher something book buyers actually care about.

3. Add an author filter. Author is sitting in tags, which is fine, but tags aren’t filterable by default. You could create collections by author or use a filtering app to expose this. Right now, if someone wants to find all books by a specific author, they’d have to search or scroll.

One quick question: do you have any analytics showing how people are currently trying to find products? Search terms, popular collections, bounce rates? That would help prioritize whether to focus on search, filters, or collection organization first."

You asked for an audit that reports errors, so I went at the catalogue data rather than the design. One number first, because it changes the cost of everything else in this thread: the store publishes 4,984 products, not 2,750. I paged the public catalogue until it came back empty, twenty pages of 250.

The product type problem raised in #11 and #17 is bigger than reported: it is empty on 4,058 of the 4,984. The rest split 905 “Books”, 20 “Book”, 1 “Gift”. Vendor reads “Akshargranth” on 4,983.

Errors that are live right now:

25 variants are priced at Rs. 0.00, and four are still purchasable — Maze Satyache Prayog, A Great Leveller Marathi Edition, Swapnachashak 2026, and Malakacha Khata. Add to cart and Buy it now are both active on them.

253 products are published with every variant unavailable. 262 products have no image at all, and 4,634 have exactly one.

The homepage H1 is still empty, nineteen days after the second reply raised it.

Disclosure so you can weigh what follows: I work on Arvio. The screenshot below is what our free audit returned for your storefront (no install needed). I checked every line in it by hand against your live pages before posting, and I am only showing you the section that survived that check.

Based on what it found, the order I would work in:

  1. Clear those four zero-price books. No app, no theme edit, and it stops you shipping a book for nothing.

  2. Unpublish or restock the 253 dead products before adding any filters. Filters over dead pages only find dead pages faster.

  3. /pages/track-your-order, /pages/faq and /pages/faqs all 404, and /pages/contact-us 404s while /pages/contact works — so “where is my order” and every older inbound link both dead-end.

  4. Then set product type, in one bulk pass. At 4,984 rows the by-hand version is not a plan.

Arvio itself is a paid app that fixes what the audit finds, so treat me as an interested party rather than a neutral one.

One thing I’d suggest checking is the customer journey from the homepage to checkout, especially on mobile. Make sure visitors can quickly find a book, understand the product details, see delivery/return information, and complete checkout without confusion. I’d also test the full journey yourself on both mobile and desktop rather than relying only on the store editor.