Automation Shopify

Shopify Apps

Topic summary

A merchant is evaluating whether to switch from Remarkety to Shopify’s native email automation for browse and cart abandonment campaigns, citing concerns about Remarkety emails landing in spam folders.

Performance Metrics:

  • Open rates for Shopify Email cart abandonment: 20-40%
  • Click-through rates: 5-10% with engaging content
  • Conversion rates: 8-12%, varying by product type and incentives

Key Advantages of Shopify Email:

  • Better deliverability due to tight domain integration, reducing spam filter issues
  • Simpler setup and management within Shopify admin
  • Cost-effective pricing structure
  • Pre-designed templates available for quick deployment

Trade-offs:
While Shopify Email may lack Remarkety’s advanced segmentation features, it provides sufficient functionality for basic automation needs.

Recommendation:
Test Shopify Email alongside current tools to compare performance metrics before fully switching. A sample HTML template for cart abandonment emails was provided to help get started.

Summarized with AI on November 2. AI used: claude-sonnet-4-5-20250929.
1

I am currently using Remarkety for my automations like abandoned carts. I see that Shopify has one and I am wondering what others are finding with the open and click through rate as well as conversions. I think a lot of Remarkety emails may end up in spam. I’m thinking about using Shopify for Browse and Cart abandonment. I would appreciate any feedback from users!

2

Hi @MSOVP

Shopify Email vs. Remarkety

If you’re thinking about switching to Shopify Email for your automations like browse and cart abandonment, here’s what you might want to consider:

  1. Open and Click-Through Rates
    Shopify Email typically performs well in terms of open rates, especially since emails are sent from a domain closely tied to your store, which can help avoid spam filters. Users report open rates ranging between 20%-40% for cart abandonment emails, depending on how personalized they are. Click-through rates can hit 5%-10% if the content is engaging and includes clear CTAs.
  2. Deliverability
    You’re right about some third-party services like Remarkety occasionally landing emails in spam. Shopify’s built-in email system benefits from tighter integration with your store’s domain, meaning it often has better deliverability. This helps emails avoid spam filters and increases the chance of being seen by your customers.
  3. Conversion Rates
    Cart abandonment emails in Shopify Email have been reported to achieve conversion rates of 8%-12%, but this can vary depending on your product type, email design, and incentives (e.g., discounts or free shipping). While Remarkety might offer more advanced segmentation, Shopify Email’s simplicity can still drive results without overwhelming your customers.
  4. Ease of Use
    Shopify Email is straightforward to set up and manage because it’s fully integrated into your Shopify admin. You can easily automate campaigns, use pre-designed templates, and track performance. It might not be as feature-rich as Remarkety, but for basic automations like cart and browse abandonment, it gets the job done.
  5. Pricing
    Shopify Email charges based on the number of emails sent, while Remarkety operates on a subscription model. If you’re sending fewer emails or just getting started, Shopify Email can be more cost-effective. However, if you’re scaling up and need detailed segmentation and analytics, Remarkety could justify the cost.

My Opinion

If your emails are ending up in spam too often with Remarkety and you don’t need highly complex segmentation, switching to Shopify Email is worth a shot. It’s reliable, integrates seamlessly, and doesn’t take much effort to set up. Just make sure your subject lines and email content are engaging enough to get attention.

Tip: Test Before Fully Switching

Before you completely move away from Remarkety, try running Shopify Email for one specific automation (like browse abandonment) and compare the performance. Look at open rates, click-throughs, and conversions to see if it’s a good fit for your store.

Here’s an example of a cart abandonment email template you can use in Shopify Email:

Oops, did you forget something?

Hi [Customer Name],

We noticed you left some items in your cart. Don’t worry, they’re still waiting for you!

Items in Your Cart:

  • Product 1
  • Product 2

Return to Your Cart

Come back before your favorite items sell out!

You can customize this directly in Shopify’s email builder without any coding knowledge.

If you need any other assistance, feel free to reply and I will try my best to respond.
Best regards,
Daisy

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