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To sell both B2C and B2B on the same Shopify store, you can use customer tags and discounts to differentiate between the two. For your B2B customers with net 30 accounts, you can create a wholesale customer tag and set up specific pricing or payment terms using apps like Wholesale Club or Wholesale Gorilla. These apps allow you to manage both audiences on one platform without needing a separate site, even on Shopify’s Basic Plan.