BE HONEST PLEASE- Shopify apparel website

Store Feedback
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Topic summary

A Shopify store owner selling apparel has received over 1,000 visitors but zero conversions despite implementing previous feedback and running Black Friday/Cyber Monday sales. The store focuses on positivity and good karma messaging.

Key Issues Identified:

  • Traffic Quality: Multiple respondents suggest the advertising isn’t reaching the right audience, despite the owner targeting women and specific age groups on Facebook/Instagram.
  • Visual Content Needs: Recommendations include adding more lifestyle photos showing how apparel is styled, plus close-up detail shots optimized for mobile viewing (since most traffic comes from social media).
  • Missing Trust Elements: Suggestions to add FAQ page, clear policy pages (shipping, returns), and customer reviews to build confidence.
  • Community Building: Advice to collaborate with existing positivity/self-love communities and grow social media engagement organically, as current follower counts may be too low.
  • Post-Purchase Feedback: Implement surveys to identify which marketing channels actually convert, then focus resources there.

Technical Problem: The owner reports theme edits on desktop don’t update properly, though mobile editing works fine.

The discussion remains open with troubleshooting steps provided for the technical issue and implementation guidance for suggested improvements.

Summarized with AI on November 14. AI used: claude-sonnet-4-5-20250929.
7

Thank you Sophia I appreciate the feedback! I will definetly incoporate these changes.

For some reason when I edit my theme on desktop it does not update with the changes I made when I actually go look at my webiste in a different browser. I dont have this issue with mobile though which is bizarre. Have you ever heard o this problem