For new stores, order tracking is easy to forget until the first customer asks, “Where is my order?”
Before launch, I’d suggest checking a few simple things:
1. Can customers find the tracking page easily?
2. Does the tracking page look clear on mobile?
3. Will customers receive shipping or tracking emails after fulfillment?
4. Are your main shipping carriers supported?
5. Does the tracking message match your real fulfillment time?
This is especially important if your products take longer to prepare, or if you use more than one carrier.
BestTrack is one option for this. It gives merchants a branded tracking page, automatic tracking emails, and 300 tracked orders/month on the free plan.
the dummy order test is a strong check, especially verifying the email links after fulfillment. I’d also test a delayed or invalid tracking update, since that is where customer expectations can diverge from the delivery timeline shown at launch. the key tradeoff is keeping the message reassuring while being honest about processing time and carrier delays.
Good checklist. Yes — always test the full flow before launch by placing a real test order and fulfilling it with a tracking number, then confirming the shipping-confirmation email actually fires and the tracking link resolves. A few additions I’d make: set clear expectations up front (processing time on the product/cart page cuts most “where is my order” tickets before they happen), make sure your shipping-confirmation email is turned on under Settings > Notifications, and add an order-status/tracking link in the footer and in the post-purchase email. For new stores on a budget, Shopify’s native order status page + notification emails cover the basics for free before adding a dedicated tracking app. Also test on mobile, since that’s where most customers open these emails.