Beginner SEO advice for a craft/fashion business

Ask Me Anything Q&A SEO Office Hours Repo

Topic summary

A craft/fashion business owner seeks guidance on starting with SEO to increase sales after having an online presence without optimization knowledge.

Recommended Resources:

  • SEO Beginner Tutorial on Learn With Shopify YouTube channel
  • LearningSEO.io for free learning materials

Key Action Steps Provided:

Keyword Research: Use tools like Google Keyword Planner or Ubersuggest to find low-competition terms that match customer search behavior. Incorporate naturally into product titles, descriptions, and blog content.

Product Page Optimization: Write unique, detailed descriptions (avoid supplier copy), add descriptive alt text to images, and keep URLs concise.

Content Creation: Develop blog posts covering styling tips, behind-the-scenes content, and product guides to drive traffic and answer customer questions.

Link Building: Collaborate with bloggers/influencers and list the store in craft marketplaces or fashion directories.

Technical Considerations: Ensure mobile-friendly design and fast loading speeds using Shopify’s performance tools.

Monitoring: Track progress through Google Search Console and adjust strategy accordingly. The discussion emphasizes that SEO requires patience and consistency for results.

Summarized with AI on October 31. AI used: claude-sonnet-4-5-20250929.
1

I’ve had an online presence for a while but have no clue about SEO or how to drive my sales. It’s time to take things up a level so I’d like to know where to start and how to adapt.

1 Like
2

I’d recommend checking out the recent SEO Beginner Tutorial that we recently published on the Learn With Shopify YouTube channel. LearningSEO.io is really helpful too and has free learning resources.

3

Hey @Dor9 ! :waving_hand:

SEO can feel overwhelming at first, but small, consistent steps can make a big difference. Here’s a simple game plan to get you started:

1. Find the Right Keywords- Think like your customers—what would they type to find your products?

  • Use Google Keyword Planner or Ubersuggest to find low-competition keywords.
  • Add these naturally to your product titles, descriptions, and blogs.

2. Optimize Your Product Pages- Write unique, detailed product descriptions (avoid copying from suppliers!).

  • Add alt text to images (describe them clearly for search engines).
  • Keep your URLs short and clear.

3. Create Helpful Content- Blogging is a great way to attract traffic! Write about styling tips, behind-the-scenes of your craft or product guides.

  • Answer common customer questions in blog posts—it helps with SEO and builds trust!

4. Get Backlinks- Reach out to bloggers or influencers for collaborations.

  • List your store in craft marketplaces or fashion directories.

5. Make Your Site Mobile-Friendly- Most shoppers browse on their phones, so a fast, mobile-friendly site is key! Use Shopify’s built-in speed check to improve performance.

6. Be Patient & Keep Tweaking

SEO takes time, but if you stay consistent, you’ll start seeing results. Check Google Search Console to track progress and tweak your strategy.

Hope this helps! Let me know if you have any questions. :blush: