Best data points to measure SEO

Topic summary

A development team is exploring building an SEO app for businesses and seeks guidance on two key questions:

Primary Questions:

  • Which data points most effectively measure a store’s SEO performance relative to competitors?
  • What are the best methods or sources for obtaining these metrics?

Context:
The team appears to be in the early planning/research phase, looking to identify the foundational metrics that would power their application and determine how to reliably collect this data.

Status: The discussion remains open with no responses yet. The team is awaiting community input on metric selection and data sourcing strategies.

Summarized with AI on November 1. AI used: claude-sonnet-4-5-20250929.

We’re a team of developers that are interested in building an app to help businesses grow their SEO ranking. What key data points are the best measure of a store’s SEO vs their competitors — and how would you source them?