I want to understand which funnel structure works best for selling a digital product, specifically an online course priced around $100. I’m looking for a clear breakdown of the steps, from how to attract potential buyers, to how to nurture them, to what converts them most effectively at this price point. Essentially, what is the most proven and reliable funnel format for a $100 online course?
@Micco I don’t have that playbook, and honestly, in most cases nobody does - even the people trying to sell you the “magical formula that works for everyone.”
There are so many different $100 courses out there covering wildly different topics and audiences. There’s very unlikely to be a one-size-fits-all solution.
My honest advice: don’t try to fit into an existing playbook or formula. In my experience, that usually leads to disappointment and poor performance.
Start with a baseline idea and keep optimizing from there. If you already have people buying your course, talk to them. Survey them to understand what motivated their decision, then lean into that for new customers.
That’s the loop: learn from active customers, optimize the experience for new ones based on what you learn.
Be mindful that a lot of people making bold promises about “proven funnels” are honestly on the verge of being scams. Not everything works for everyone.
Hope that helps!
Carlos