Hi @hipstercoffeeuk !
I’ve been this month speaking with important startups that now are big e-commerce, and everyone is telling me to focus in creating community first.
You have a product that is perfect to create a community around it.
Why community?
It’s easy to say, when someone believes in your product and loves your product, he will share it with everyone he knows.
In conclusion, the Word of mouth can be perfect when you don’t want to use a lot of paid media.
Hope it helped!