Best practice to use a page builder or just lots of templates?

Store Design

Topic summary

A Shopify user discovered the platform lacks a native visual page editor, unlike WordPress/WooCommerce, requiring HTML knowledge or reliance on templates for custom pages like ‘About’ or ‘FAQ’.

Key Challenge:

  • Creating custom pages requires using templates in the Theme editor rather than editing pages directly
  • Users must navigate between the template editor and page settings, which feels cumbersome
  • Page builders exist but typically carry high monthly costs

Workflow Clarification:

  • One participant created a video tutorial demonstrating how to use templates for different page types
  • Templates can be combined with individual pages, allowing multiple unique pages (About, FAQ, etc.)

Advanced Approach:

  • For pages sharing the same layout but different content, using a single template with metafields or metaobjects is more efficient
  • This method allows bulk updates to layout across multiple pages simultaneously
  • However, it requires understanding Shopify’s meta system, which has a learning curve

Community Consensus:

  • Multiple users find Shopify’s page creation system confusing and poorly documented
  • Creating separate templates for each unique page is the most straightforward but feels redundant
  • The discussion remains open with ongoing questions about best practices
Summarized with AI on October 29. AI used: claude-sonnet-4-5-20250929.
4

Yeah. Then, in order for you to edit those templates, you’ll have to use
the Theme editor just like editing your homepage, product pages, etc.

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