Hello. I want to start running ads on Facebook. I was wondering if I should just use the advantage+ shopping campaign or if I should do my own settings. If I were to do my own settings then what would be the best settings etc. I sell products for home like different home gadgets etc.
Topic summary
Main issue: whether to launch Facebook ads using Advantage+ Shopping Campaign (ASC) or manual settings for an online store selling home gadgets. A screenshot was shared but not referenced in replies.
Latest guidance emphasizes starting with a manual Sales campaign to test and analyze performance, then moving winning ads into Advantage+ for scale. Another responder asked if the Facebook Conversion API (CAPI) is set up to ensure accurate tracking and attribution.
Key points and suggested actions:
- Start with a manual Sales objective to test creatives, audiences, and placements; analyze results to identify winners.
- Transition proven ads to Advantage+ Shopping (Meta’s automated campaign type) to leverage automation for scaling.
- Implement Facebook Conversion API (server-side event tracking) for more reliable data and optimization.
No specific “best settings” (budgets, audience definitions, or optimization toggles) were provided. No consensus or final decision; the discussion remains open with a focus on testing first, then automating, and ensuring tracking is in place.
Hi,
Suggestion - First run manual sales campaign and after analysis use winning ads at Advantage+
Hi comfyhomefinds,
Thanks for your query. did you set up the facebook conversion API?