Best Tool for A/B Price Testing on Shopify?

Topic summary

A user seeks recommendations for A/B price testing tools on Shopify, emphasizing the need for simultaneous testing of two prices with evenly split traffic rather than sequential price changes.

Recommended Solutions:

  • Intelligems - identified as the most mature tool for Shopify price testing, commonly used by optimization professionals
  • ABConvert - suggested as an alternative option

Both tools are noted for being established solutions that address the limitations of sequential price testing. The discussion confirms Intelligems as the preferred choice among experienced practitioners for conducting proper simultaneous price experiments on the Shopify platform.

Summarized with AI on October 31. AI used: claude-sonnet-4-5-20250929.

A/B testing pricing on Shopify has been tricky because a TRUE test requires both prices to be live simultaneously, with traffic evenly split between them. Simply changing the price one week and comparing results the next isn’t accurate due to varying external factors.

What’s the best tool for running a proper A/B price test on Shopify? Any recommendations?

1 Like

Hey NinjaMerchant.

In my experience, the most mature tool for A/B price testing on Shopify is Intelligems.

You might also want to check out ABConvert as an alternative.

There are other apps that offer pricing tests, but these two have been around the longest and help overcome some of the limitations you mentioned.

Hope this helps!

Carlos

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Hi Carlos, thanks for your reply.

What software does your company (Speero) use for Shopify price A/B Tests?

For pricing tests in Shopify, we commonly use Intelligems.

Cheers,