Best way to connect Google Ads, Anyalitcis, Merchant Center and Serch Console

Shopify Apps
2

Hi @alanbrimm
You can follow below steps to manage google accounts, ads analytics

  1. Google Analytics: Setting Up Google Analytics 4 (GA4):

    1. Create a GA4 Property:

      • Go to Google Analytics.
      • Click on “Admin” at the bottom left.
      • In the “Property” column, click on “Create Property”.
      • Follow the prompts to set up a new GA4 property.

    2. Install Google Analytics 4 in Shopify: - From your Shopify admin, go to Online Store > Preferences.

      • In the “Google Analytics” section, paste your GA4 Measurement ID.
      • To find your Measurement ID, go to your GA4 property in Google Analytics, click on “Admin” > “Data Streams”, and then select your stream to find the Measurement ID.

    3. Enable Enhanced Ecommerce:

      • In your GA4 property, go to “Admin” > “Ecommerce Settings”.
      • Enable Enhanced Ecommerce Reporting.

  2. Google Ads: Setting Up Google Ads Conversion Tracking and Remarketing:

    1. Link Google Ads with Google Analytics:

      • Go to your Google Ads account.
      • Click on “Tools & Settings” (wrench icon) > “Linked accounts”.
      • Under “Google Analytics”, click on “Details”.
      • Find your Analytics property and click on “Link”.

    2. Add Google Ads Conversion Tracking Tag:

      • In your Google Ads account, go to “Tools & Settings” > “Measurement” > “Conversions”.
      • Click the “+” button to create a new conversion action.
      • Choose “Website” and follow the prompts to set up conversion tracking.
      • After setup, you’ll get a tag code snippet.
      • In Shopify, go to Online Store > Preferences.
      • In the “Google Ads Conversion Tracking” section, paste your tag code snippet.

    3. Enable Remarketing:

      • Go to your Google Ads account.

      • Click on “Tools & Settings” > “Shared library” > “Audience manager”.

      • Set up an audience source for Google Analytics.

  3. Google Merchant Center: Setting Up Google Merchant Center:

    1. Create a Google Merchant Center Account:

      • Go to Google Merchant Center.

      • Click on “Get started” and follow the prompts to create your account.

    2. Link Google Merchant Center to Shopify:

      • From your Shopify admin, go to Apps and search for the “Google & YouTube” app by Shopify.

      • Install the app and follow the prompts to connect your Google Merchant Center account.

      • The app will help you submit your product data to Google Shopping.

  4. Google Search Console: Setting Up Google Search Console:

    1. Add Your Shopify Store to Google Search Console:

      • Go to Google Search Console

      • Click on “Add Property” and enter your Shopify store URL.

      • Choose the verification method (preferably HTML tag).

    2. Verify Your Shopify Store:

      • To verify using HTML tag, copy the provided HTML tag.
      • In Shopify, go to Online Store > Preferences.
      • In the “Google Search Console” section, paste the HTML tag in the “Verification Code” field.
      • Go back to Search Console and click “Verify”.