Best way to organize seasonal collections (Autumn/Summer) - include the year or keep it evergreen?

SEO
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1

I run a bilingual Shopify store and I’m rethinking how we organize seasonal collections. Specifically for Autumn and Summer, should I:

  • Keep a single evergreen collection like “Autumn Collection” (URL /collections/autumn) and update it each year, or

  • Create new collections annually like “Autumn ’25 Collection” with year in the name/URL?

Goals:

  • Preserve SEO value and avoid splitting link equity across multiple near-duplicate collections.

  • Keep navigation simple for customers.

  • Still communicate freshness for the current season.

Thanks in advance for any tips or examples!

2

Do both , or only for years that are over, or use tag filtering, navigation, /collections/autumn/autum25 or /collections/autumn/year2025
Though really if there’s any real money on the table engage with an expert to go through you exact use case.

Combinng tags also allows url sets of years technical /collections/autumn/autum25+/autum20 ;
:warning: this would NOT be a ranges of years , but each individual set.
:judge: Avoid ambiguous tags without any context, like 2025 as what is that a year? number of total stock sold? removal date? ERP id??? etc etc

3

Here’s how you can approach it:

Step 1: Use a single evergreen collection, for example, ‘/collections/autumn’, and control what appears each year using tags + smart filtering.

Step 2: When adding or editing a product, scroll down to the Tags section. Add tags like: autumn-2025 or summer-2025.

Step 3: If your theme is Shopify 2.0 compatible, go to Online Store >> Themes >> Customize >> Navigate to your Autumn Collection page >> Click into the collection section >> Enable Filters >> Under filter settings, choose to filter by Tags.

Step 4: Archive past collections.

Step 5: Avoid vague tags like just 2025. Use specific ones like autumn-2025, summer-2024 for clarity.

4

Hi @JVinagre ,
Keep a single evergreen collection (e.g. /collections/autumn) and simply update the products each year.
Here’s why:

  1. SEO Consistency:
  • Using the same URL preserves all the backlinks and authority your collection builds over time.
  • If you create new “Autumn ’25”, “Autumn ’26” pages, you’ll split link equity and risk duplicate or thin seasonal content.
  1. Simpler Navigation:
  • Customers and search engines both prefer a consistent, predictable URL structure.
  • You can still refresh banners, product mix, and meta descriptions each year to reflect the current season.
  1. Communicate Freshness:
  • Add a line in your collection title or banner like “Autumn 2025 Collection – Fresh Arrivals” while keeping the same URL.
  • Update imagery and text seasonally to signal relevance without changing the link.