Best ways to run sales?

Topic summary

An artist recently migrated to Shopify and seeks advice on optimizing sales strategies.

Current situation:

  • Sells prints and paintings online
  • Experiences strongest sales during new range launches marketed to subscribers
  • New to the Shopify platform

Specific concerns:

  • Uncertain which apps are most effective for sales campaigns
  • Worried about site performance degradation from installing too many apps

Looking for:
Recommendations on best practices for running sales and launching new product ranges on Shopify without compromising site speed.

The discussion remains open with no responses yet.

Summarized with AI on November 1. AI used: claude-sonnet-4-5-20250929.

I’m an artist, and even though I have prints and paintings up on my site all the time, I sell best when I launch a new range and market it to my subscribers. I’ve only just moved my website over to Shopify, and would love some key tips on how to do this best. I have NO idea which apps do best, and I’m cautious about downloading heaps of apps lest it clogs up my site and makes it run slow. Any tips?

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