Hi everyone, I work on popup and gamification flows for Shopify stores, and I’ve been thinking about summer sale campaigns.
Spin-to-win is still everywhere, but I’m curious whether merchants actually want something different at this point.
If you were going to test a popup game for a summer campaign, what would you want to try besides the usual wheel?
I’m thinking about formats like:
- scratch card
- mystery reveal
- pick-a-box
- a light summer-themed game
- something tied to product discovery rather than pure luck
I’d love to hear what you’d realistically test on your store, and also what usually stops you:
- looks too gimmicky
- feels off-brand
- weak signup quality
- too hard to set up
Curious what feels fresh enough to try, but still simple enough to convert.