Big drop in checkout conversion

Shopify Discussion

Topic summary

A Shopify store manager reports an unusually high checkout abandonment rate, with over 80% of users who reach checkout failing to complete their purchase.

Key concern:

  • The conversion drop appears significantly higher than typical industry standards
  • The manager has recently taken over the store and is seeking to diagnose the issue

Context provided:

  • A screenshot/image shows the funnel analytics demonstrating the steep drop-off
  • The manager acknowledges conversion rates vary by industry but believes this rate is excessive

Current status:

  • The discussion is seeking community input on potential causes
  • No solutions or specific diagnostic steps have been identified yet
  • The thread remains open for suggestions on what might be driving such high abandonment
Summarized with AI on November 1. AI used: claude-sonnet-4-5-20250929.
1

Hello,

Have taken over a Shopify store and have noted that the funnel has a quite large drop when it comes to checkout conversions. Over 80% that reached checkout don’t convert.

I understand that this fluctuate between industries, but this seems rather high either way. What you ya’ll think the reason is?

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