Google Ads clicks to the store’s landing page return a 404 because an extra “/pl” language segment is being appended to the URL (e.g., …/pl/products/). A screenshot illustrates the incorrect URL with the added “pl”.
Suggested checks and fixes:
Verify and correct the final URL in Google Ads so it points to the intended page without “/pl” unless targeting the Polish version.
Review Shopify language/market settings and any geo/browser-language redirects that might inject “/pl”. (Localization can create language-specific paths.)
Inspect Shopify URL redirects and any apps that modify URLs; remove or adjust rules causing unwanted path changes.
Test the corrected URL directly and via the Google Ads preview to confirm it resolves properly.
Scan for broken links and outdated URLs (e.g., with Screaming Frog).
Use Google Search Console to identify crawl errors and misconfigured redirects.
Status: No confirmed fix yet; awaiting results after these checks. The issue appears localization/redirect-related.
Summarized with AI on December 14.
AI used: gpt-5.
Hello! I have a big problem with my website. On google ads when someone wants to get into my page it shows 404 that page doesn’t exist. On lnding page there is an extra “pl” (like that: provoness.pl/pl/products/)and I don’t know why:
Sorry to hear that. Probably, it’s because of the language settings. Try to follow these steps:
1. Double-check the URL in Google Ads:- First, head over to your Google Ads campaign and make sure the landing page URL is correct. Sometimes, it’s easy to miss an extra part in the URL, like that “pl” you mentioned.
If your URL is supposed to be something like provoness.com/products/ but instead it’s showing provoness.pl/pl/products/ in your ad, you’ll need to update the URL in the Google Ads setup. Make sure it’s pointing to the right page without the extra “/pl” unless that’s necessary for a Polish version.
2. Check Your Website’s Language Settings:- The extra “/pl” could be a result of your website having a language-specific URL structure. If your site has different versions for different languages (like Polish), make sure it’s set up right so only the Polish users see provoness.pl/pl/products/.
Sometimes websites have automatic redirects based on location or browser language. Check your site’s language settings to ensure users are being sent to the correct version of your site without any unexpected redirects.
3. Fix Redirects or URL Structure Issues:- If the “/pl” part of the URL isn’t needed, you might want to fix any unwanted redirects or URL structures that are causing this issue. This can usually be found in your server’s redirect rules (for example, in .htaccess files if you’re using Apache). Check that the redirects are behaving as they should – they should only be adding “/pl” if someone’s browsing from Poland or set their language to Polish.
4. Test the URL:- After making these changes, test the URL directly in your browser and also in your Google Ads preview. You want to make sure that the correct page loads without the extra “/pl” and that your Google Ads lead to the right page.
5. Check for Broken Links:- It might also help to scan your site for broken links or any incorrect URLs. Sometimes, old links or internal pages might still be trying to point to outdated locations. You can use tools like Screaming Frog to find these quickly.
6. Google Search Console:- Lastly, if the issue still persists, try checking your Google Search Console. It will show you if Google is having trouble crawling your site and might help point out any misconfigured redirects or 404 errors.
Once you make sure your URL is set up right and test everything, you should be good to go! Let me know if that helps or if you run into any more issues—I’m happy to help further!
The issue seems related to your website’s URL structure. Here’s what you can do:
Check if there are any redirects in your Shopify admin causing /pl to appear.
Verify that the landing page URLs in your Google Ads campaigns are correct.
If you’re using multiple languages, ensure the /pl isn’t part of a localization setting.
Review any apps or settings that might be modifying your URLs.
Fixing these should resolve the issue. Let me know if you need more help!
