Blogging for SEO

Ask Me Anything Q&A SEO Office Hours

Topic summary

Blogging remains highly relevant for SEO, though the approach has evolved. The focus has shifted from posting frequency to creating high-quality, useful content that builds topical authority and targets long-tail keywords.

Key blogging best practices:

  • Conduct keyword research using specialized tools
  • Focus each post on one main topic with natural keyword placement
  • Use clear structure: short paragraphs, subheadings, and visuals
  • Include internal links to related pages/products
  • End with clear calls-to-action

AI search impact:
With Google’s AI Overview and AI-powered search modes, traditional search results are less visible. However, blog articles are frequently cited as sources in AI-generated answers, making them potentially more valuable. New optimization criteria exist specifically for improving chances of being referenced in AI results.

Summarized with AI on October 23. AI used: claude-sonnet-4-5-20250929.
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Is blogging still necessary in the world of SEO?

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Hi @re.plantedfarm

It’s David from SearchPie. Thank you for raising your question in our SEO Office Hours event!

Definitely! Blogging is still very relevant for SEO. A well-maintained blog helps your website stay active with fresh, keyword-rich content that search engines can index. It also allows you to target long-tail keywords, answer user questions, and build topical authority in your niche.

However, it’s not just about posting frequently anymore. What matters most is creating high-quality, useful content that genuinely helps your audience and supports your overall SEO goals.

Here are a few quick tips to guide your blogging strategy:

  • Start with keyword research: Use tools like Keyword Explore (included in some Shopify SEO apps like SearchPie app) to find what your audience is searching for.
  • Focus on one main topic per post: Keep the content clear, relevant, and easy to follow.
  • Include keywords naturally: Add them in the title, headings, and first paragraph, but don’t overdo it.
  • Structure matters: Use short paragraphs, subheadings, and visuals where possible to make the post more engaging.
  • Add internal links: Connect to related pages or products to boost site structure and keep readers exploring.
  • End with a call-to-action: Encourage readers to take the next step: read more, explore a product, or subscribe.

We all understand that with Google’s AI Overview (and now AI-powered search modes), traditional “blue links” are often less visible. However, blog articles are frequently cited as sources in AI-generated answers, which makes them even more valuable today.

There are also new optimization criteria to improve your chances of being referenced in AI results - We have a checklist you can use, so feel free to reach out us via email support@pielab.io if you’d like the full version.

Hope this helps!

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