Boilerplate Language & SEO

Ask Me Anything Q&A SEO Office Hours Repo

Topic summary

A user asks whether boilerplate language (standardized text about materials, dimensions, and shipping) repeated across product pages negatively impacts SEO, given that each page has unique titles and 1-2 keyword-rich sentences.

Response provided:

  • The page structure is considered acceptable
  • Having a significant portion of unique content in key fields (like titles and initial descriptions) is sufficient
  • The boilerplate content does not appear to be problematic for SEO purposes

Resolution: The question was answered affirmatively—the current approach is fine and no changes are needed.

Summarized with AI on November 1. AI used: claude-sonnet-4-5-20250929.
1

In my product description, I have unique text as the title, and 1-2 sentences with keywords. But everything else is boilerplate language about materials, dimensions, shipping for all my products that is almost always exactly the same.

Does the boilerplate language hurt my SEO? And is there a better way to do this?

I’m happy to share a product page as an example: https://courtneyholder.com/collections/shop-fine-art-prints/products/austin-art-print-of-texas-capital-oil-painting-in-downtown-austin-with-frost-building-on-congress

Thank you!

2

Your page looks fine to me. As long as your have a significant portion of unique content on key fields like you’ve done, you’re fine. :slightly_smiling_face:

3

Thank you Kyle! Appreciate the help!