Boutique Ads

Ask Me Anything Q&A Googleshoppingamarepo

Topic summary

A boutique owner asks whether ads can promote both their website and live social media selling simultaneously. The discussion confirms this is possible and provides platform-specific strategies:

Facebook & Instagram:

  • Traffic ads for website visits
  • Engagement ads for live selling posts
  • Event promotion ads for upcoming live sales
  • Retargeting ads for viewers who didn’t purchase

TikTok:

  • Live shopping ads to expand stream audience
  • Collection ads for direct shopping from ads

Cross-platform approach:

  • Carousel ads can showcase both website and live selling in one campaign
  • Testing different formats recommended to identify what resonates with the audience

A Google Ads support link is shared as an additional resource. The question remains whether the original poster has prior advertising experience or needs guidance on getting started.

Summarized with AI on October 30. AI used: claude-sonnet-4-5-20250929.
1

I have an online boutique plus I live sale, would ads give the option to promote both my website+live selling on social media?

2

Hello Adrianne, that is a good question. I have actually never tried this, as I don’t have a client that does live videos. But looking deeper, it is indeed possible.

Here is more information: https://support.google.com/google-ads/answer/12375318?hl=en

3

Hey @Adrianne25 !

Yes, you can run ads to promote both your website and live selling events on social media.

Here’s how you can try to structure your campaigns:

Facebook & Instagram Ads:

Use traffic ads to drive visitors to your website.

Engagement ads to boost visibility for live selling posts.

Event promotion ads to remind people about upcoming live sales.

Retargeting ads for viewers who watched but didn’t purchase.

TikTok Ads:

Live shopping ads to expand your live stream audience.

Collection ads to let users shop directly from your ad.

General Strategy:

Carousel ads to showcase both your website and live selling within a single campaign.

Testing different ad formats to see what works best for your audience.

Have you tried running ads before, or are you looking for the best way to start?

Hope this helps! If you’re happy with the solution please mark as accepted or solved. :blush: