Store URL: www.brew-tifuldaycoffee.com
Don’t know if I can post this here but I am needing some other eyes on my store I just opened it up about a week ago and I have been doing everything I can to bring in traffic to my store. I am looking for someone who has done this for awhile and see if they can give me tips to improve my store and possibly making my first sales. If anybody can help I would greatly appreciate it.
Thank you,
Jonathan
Appreciate the custom domain. It’s a breath of fresh air. Or coffee..
However, your website has several red flags, and the business model itself is coming on the heals of about 5-7 years worth of over-saturation.
Drop-shipped coffee is way overdone, drop-shipping itself has about a 2-4% success rate. If you are willing to deal with this gigantic hurdle, by all means. Just a warning. It’s incredibly difficult. Coffee has very big players with deep pockets.
I am positive others will give you more specific details for design.
Wish ya luck
Hey Jonathan, welcome. Took a look at your store and there’s some solid foundation here. Custom domain, nice logo, sample packs as an entry point. Those are the right moves for a coffee brand.
A few things I’d fix right away though.
There’s a branding mix-up on the homepage. In the “Problem / Solution” section and the “Differentiation” section, it says “Elevate Coffee Co.” instead of Brew-tiful Day Coffee. Looks like leftover text from a template. That’s a trust killer for new visitors because it makes the store feel unfinished.
Those section labels like “PROBLEM / SOLUTION”, “FEATURE BENEFITS”, “SOCIAL PROOF”, “DIFFERENTIATION”, “URGENCY” read like a marketing playbook outline, not actual store headings. Customers shouldn’t feel like they’re walking through a sales funnel. Try replacing them with natural headings that sound like your brand.
The testimonials from Miranda, Rosemary, and Joel with no photos or last names will actually hurt trust more than help it. If you have real customers, ask them for a quick review. If not, remove that section until you do. Fake-looking social proof is worse than no social proof.
Also spotted “Hibiscus Berry Tea” listed twice in the tea section, and a couple typos in the FAQ (“Satifaction”, “avaliable”).
The sample pack idea is really smart for coffee though. That’s a low-risk way for people to try you out. Are you roasting yourself or working with a supplier?
Okay, first of all, there are too many sections on your homepage, and there’s absolutely no division between them.
Sections like Differentiation, urgency, and guarantee are not required. Social proof is enough.
Also, why is your collections section all the way in the middle?
Push it above.
Also your homepage is very content heavy and the alignment of fonts is not good. You need to work on your homepage a lot.
Best tip I would give is add a subscription model. People buy products like tea and coffee every now and again. Add a monthly subscription to get recurring sales.
Hey Jonathan, I opened your store with a simple question in mind that would I actually buy from this as a first-time visitor?
Right now, probably not yet. Not because it’s bad, but because nothing is really pulling me in.
It feels more like I’m browsing a store than being convinced to try something. With coffee especially, that first hook matters a lot you know the taste, vibe, story, something that makes me go “okay, I’ll give this a shot.”
Also, I kind of have to work a bit to figure out what to do next. Ideally, it should feel almost automatic — land → see something interesting → click → done.
If I were in your place, I’d stop tweaking everything and just focus on one thing:
what’s the easiest way to get someone to try me once?
Build the page around that. One product, one reason, one clear action. Once a few real people buy, everything else becomes way easier to improve. Right now you just need that first bit of traction.
Thank you for everyone that replied and helped me out. This was all good advice and I will rework the website. Now I had to rebrand due to trademark issues. I am still struggling with getting sales. Can anybody go to my website www.porchlightcoffee.us and please review my website and please give me some advice to tell me what detour people from buying my products. I get some traffic on my site but that does not turn into sells. Thank you.
rebranding is tough but sometimes necessary. the good news is you’re starting with experience now, not from zero. the main thing i’d focus on is making your new brand feel real and established from day one since starting over means you lost whatever trust signals the old store had.
one thing that helped us a ton when building out our product pages was using Prodofoto to create consistent lifestyle shots across the whole catalog. for coffee especially, showing bags in a kitchen setting, next to a pour-over, on a morning counter does so much more than a plain product photo. it makes the brand feel lived-in even when it’s brand new. pair that with a strong origin story on your about page and you’ll look way more established than most competitors.
Hi @jmartinez0766,
Good feedback throughout this thread. The template text issue lumine flagged (Elevate Coffee Co. appearing instead of Brew-tiful Day Coffee) is the first thing to fix because it signals to a visitor that the store is unfinished. That single thing can kill your conversion rate faster than anything else.
One angle nobody has mentioned yet: coffee is one of the best niches for AI search right now, and your sample pack model is actually perfect for it.
When someone types “best coffee for cold brew under $20” or “light roast with fruity notes for a French press” into ChatGPT or Perplexity, the AI does not check your ad budget. It pulls from stores with descriptions specific enough to answer that question. Right now your product pages likely describe coffees in broad terms like “smooth and bold” or “rich flavor.” That matches nothing. A description that says “medium-light roast from Ethiopia, natural process, tasting notes of blueberry and stone fruit, recommended for pour-over and cold brew, roasted fresh to order” is what an AI will surface when someone asks for exactly that.
The sample pack angle compounds this. Someone asking “how do I find my favorite roast without committing to a big bag” is a real question people put into AI tools. A store with a clearly described sample pack offering, reviews from people who found their roast, and a short “how our samples work” explainer is exactly what gets recommended in those answers.
Fix the template text first, then go product by product and add origin, process, flavor notes, and brew method recommendations. That same specificity will help both your human visitors and the AI discovery layer that is growing fast.
Regards,
Rahul
