Business profiles for your stores

Ask Me Anything Q&A Google Shopping and Product Ranking
1

In Google Merchant Center - under Settings / Business Info / Stores - ‘Business profiles for your stores’

I have 1 profile - linked to “Merchant Center Only” linked - when I try linking the same profile to ‘Linked to your business’ I receive this error message ‘This profile is already added to a different Business Manager profile’ - I can’t add my retail location / business profile to both?

2

the goal is to sell online some items + have other items pick up in store only. it seems I need ot have both in order to activate this properly.

3

Hello Feel Good Haus, thank you for great question and welcome to the Shopify AMA. I’m your host Emmanuel from FeedArmy.

You do not need to link a Google Business Profile, to list local ads or local free listings.

The only important thing is to submit a local feed, and a local inventory feed where the store ID is added in the local inventory feed.

More info below:

  1. Enable local inventory ads

  2. Verify your About page (European countries only)

  3. Create a local products feed

  4. Create a local product inventory feed

  5. Register and submit local feeds

  6. Request inventory verification

  7. Enable local in your Shopping campaigns

Regarding to the error itself, I would have a look here: https://merchants.google.com/mc/linkedaccounts/integrations

Please note, I have not found local ads to be very cost-effective. So do test your local shopping ads vs shopping ads

If I where you, I would first focus on shopping ads only, not local listings.