Unfortunately. I am having the same issue too. 30 days of data and no UTM data going through. Support has been unable to help.
Topic summary
Users are experiencing issues with UTM parameters not appearing in Shopify Analytics when using the Product Buy Button for checkout, despite correctly appending UTM data to checkout URLs (verified via browser developer tools).
Attempted Solutions:
- Following external guides to pass UTM parameters through customized Buy Buttons
- Implementing updated solutions from community resources
- Multiple users report these fixes have not resolved the issue
Key Finding from Shopify Support:
UTM parameters don’t persist throughout the session—they’re removed when users navigate away from the original landing page (e.g., adding items to cart). Buy Buttons may bypass standard checkout processes where UTM tracking typically occurs, causing data loss in analytics.
Current Status:
The issue remains unresolved for multiple users, with 30+ days of missing UTM data reported. One community member suggests the solution depends on specific button configuration details and has shared additional troubleshooting resources covering various scenarios.