Campaign landing page - use a landing page builder or theme page?

Shopify Discussion

Topic summary

Choosing between a Shopify theme-built landing page and a third‑party builder for a campaign. The merchant (Sense theme) made a theme page but couldn’t remove the main menu, and built another with Ecomposer that conflicts with bundle apps and email automations, creating high maintenance.

Key question: pros/cons of third‑party landing page builders versus native theme pages. One respondent recommends keeping the landing page on the main website to drive traffic; the merchant emphasizes landing pages should minimize distractions to improve conversion.

Latest update: the shared Ecomposer URL returns a 404. The respondent reiterates the landing page should be on the website for audience growth, while the merchant says the landing page is not part of the site (terminology confusion: it’s hosted on the domain but separate from main navigation).

Technical notes: “landing page builder” = app-based page editor; “bundles” = product bundle apps; “email flow” = automated marketing emails that may not integrate with some builders.

Status: unresolved. Action items: fix the 404 URL, confirm app/email compatibility with Ecomposer, and explore theme customization to hide the main menu for a distraction‑free page.

Summarized with AI on January 7. AI used: gpt-5.
1

Hello,

New to Shopify.

Built my site using the Sense theme - www.decorchiq.com

Now I would like to start advertising and build a specific landing page for the campaign, so I did one using the theme:

https://www.decorchiq.com/pages/landing-page-partea-pack

But didn’t manage to remove the main menu…

So I used a landing page builder (Ecomposer) to construct the page:
https://www.decorchiq.com/pages/partea

But now I am a bit confused… Seems like some apps for bundles etc is not compatible with Ecomposer and cannot use the same e-mail flow. So seem to be high maintenance to use 2 different way of working.

So my question is - what are the advantages versus disadvantages of using a 3rd party app to build campaign pages versus using the normal site theme?

Any feedback on the landing page would also be appreciated! :slightly_smiling_face:

2

@MariBaa

For campaign use your own website page because it help you gain more website traffic.

3

Both options are my website but the page is not part of the site. The purpose of a campaign landing page is to increase the conversion rate with fewer distractions.

4

@MariBaa the Landing page you has designed is part of your website? if yes then you will easily get conversion.

can please share landing page & website url

5

The url is in the original post:
https://www.decorchiq.com/pages/partea

The landing page is not a part of the website.

6

@MariBaa Hii

https://www.decorchiq.com/pages/partea This link is 404

to increase audience of website make sure landing page is your website