Campaigns setup - low impressions - no clicks, what?

Ask Me Anything Q&A Googleshoppingamarepo

Topic summary

A user is experiencing extremely low performance across three Google Shopping campaigns targeting US, AU, and CA markets. After over a week, the campaigns show only 2-8 impressions total with zero clicks.

Potential Issues Identified:

  • Currency mismatch between product feeds and target countries (e.g., using non-USD prices when targeting the US)
  • Bidding strategy may need adjustment

Recommended Actions:

  • Verify in Google Merchant Center that product prices match each target country’s native currency (USD for US, AUD for AU)
  • Switch to manual CPC bidding strategy
  • Set bids to approximately $0.50
  • Monitor results for one week after implementing changes

The discussion remains open as the user has not yet confirmed whether these solutions resolved the issue.

Summarized with AI on October 31. AI used: claude-sonnet-4-5-20250929.
1

Hi Emmanuel,

I have my 3 campaigns for Google Shopping setup correctly, each with defined product variations I wish to advertise. My markets are US, AU and CA.

It is over a week now and I have 2, 3, 8 impressions with zero clicks and am wondering what am I doing wrong?

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Thanks for your help Emmanuel.

Greg

2

Hello Celebrateport, thank you for your question in the FeedArmy AMA Event.

The first issue you might have is that you are targeting a foreign currency in the target country.

For example if you are targeting the US, the data feed currency should be USD

And for AU, that would AUD.

Check in Google Merchant Center > products > if your product prices are in the native target country currency.

That would be the first issue I am thinking you might have.

However, I assume at least one currency would be matching, so for that being low as well is strange. I don’t know what your bidding strategy is, but try setting it to manual CPC and set the bids to maybe 0.50 cents and check the results in a weeks time.