Can a store name be used as a brand when transferring products to Amazon?

I’m trying to transfer my products from shopify to amazon. It want let me move forward until I get a brand name. Isn’t the name of my store the same as my brand. if not how do I go about creating a brand. Can I do it through shopify?

Hi there, @ScentedEpiphany .

Welcome to the Shopify Community and thank you for sharing your question here!

I understand that you’re trying to transfer your products from Shopify to Amazon however, you can’t proceed until you create a brand name. How are you transferring your products to Amazon? If you haven’t already, I recommend looking into the third-party app Amazon by CedCommerce on the Shopify App Store to effectively sync and manage your listings.

I had a look at Amazon’s Brand Name Policy and it considers a brand to be a name that represents a product or set of products. It also explains how to use the brand attribute on your ASINs. The brand attribute on a listing should match the name of the brand that produced the product. Creating a brand name would need to be done through Amazon. I recommend reviewing the brand policy and FAQ section for more information.

I’d love to hear what types of products you currently sell and what kind of online business you have.

Let us know if you have any further questions!