Can anyone suggest affordable accounting software for beginners?

Can anyone recommend an inexpensive accounting software? Quickbooks is a little out of my price ranger since I am just starting out. I was thinking about Quicken for small business.

I would be also curious what others use. whether its an excel spreadsheet or an accounting software.

I am playing a bit around with Zoho Books (free plan), since it is included in my Zoho Mail.

In the past months I had used my own excel spreadsheet.