Can B2B customers log in with email and password too?

Technical Q&A

Topic summary

A user wants to enable email and password login for B2B customers on the same store that serves both B2B and direct-to-consumer (DTC) customers.

Current Limitation:

  • Shopify Plus B2B companies feature requires customers to use the “new customer accounts” system
  • This system only allows login via email + a 6-digit emailed passcode
  • Traditional email/password authentication is not supported for B2B customers

Status: The question remains unresolved, with the technical constraint identified but no workaround or alternative solution provided.

Summarized with AI on November 11. AI used: claude-sonnet-4-5-20250929.
1

Hi Everyone,

Can we show password and email for the B2B customers to log in ? Currently this option is available to DTC customers. I want to use same store for both DTC and B2B and have log in with email and password.

Thanks

2

Hey @Khasim !

If you are using Shopify Plus’ B2B companies feature, it is a requirement that they log in through Shopify’s “new customer accounts” which is only possible by entering their email and the emailed 6 digit passcode, not using the normal email/password login.

1 Like