I have been using Impulse theme for at least 5 years and recently discovered Sense theme by Shopify. I liked a lot of the color options and it offered many newer features Impulse does not have so I worked long hours to build a new site. I mindfully tried to keep as much of the same seo text on all the collection pages, but the themes are different so clearly the format is different.
I launched on Thursday night (May 11) and my sales, which are already suffering do to economy, have now went to crickets. I still have quite a lot of traffic as I have Google and Facebook ads running.
Is this a coincidence? I am probably gong to re-publish my old theme because I can’t sit around waiting.
And yes, I have a ton of marketing in place, email, sms, flows, google ads, Facebook ads, etc
FYI I was also attracted to Sense because it is a Shopify theme and I can get support.
Deep problem is correlation is not causation and to disprove it’s more than coincidence takes a lot of work and data not assumptions beyond forum responses.
“Yes why wouldn’t it.”.. if a brick and mortar moves location or does a redesign same effect.
Recognize how incredibly broad such a question is making most answers guessing if not outright useless they can create the wrong conclusions.
Whether sales deteriorate or sales improvement the detail in how and why are what matter and it can be a steep learning curve and a lot of work to learn how to surface those specifics.
The problem is too broad in scope so every reply will be massive guesswork, to actually know you’d need to work with someone experienced to surface root causes or throw time & money testing themes vs traffic.
Guess - If your traffic was recurring you may have alienated customer base by changing how the site works with a hard switch. i.e. don’t make the user think.
Guess - If traffic was non-recurring it could be things like ads or other inbound sources do not match what was expected. I.e. theme was changed but every other point of contact on the internet was not also adjusted.
Beyond that this has the hallmarks of a problem more suited for the store feedback forum and some longterm painful lessons in managing an online ecommerce store.
NOTE: Generally A/B testing only works if you have high enough traffic, budget and time to actually invest in that process otherwise the data is horribly skewed and WILL lead to incorrect assumptions by beginners.
Generally A/B testing only works if you have high enough traffic, budget and time to actually invest in that process otherwise the data is horribly skewed and WILL lead to incorrect assumptions by beginners.