Can I create a B2B ecommerce on my existing B2C Shopify?

Shopify Apps
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Topic summary

A merchant wants to add B2B functionality to their existing B2C Shopify store, specifically through a login feature for wholesale customers, while avoiding excessive app usage.

Key Solutions Presented:

  • App-based approach: Sparklayer B2B is recommended as a comprehensive single-app solution that consolidates multiple B2B features
  • Alternative apps: Locksmith can gate specific website sections for different customer types
  • Custom development: One contributor shares a working demo with custom theme modifications including SKU display, login-gated pricing, VAT/fiscal code fields, customer tag-based discounts, and dual pricing (B2B vs retail)

Important Limitations:

  • Native B2B features require Shopify Plus (enterprise tier)
  • Basic Shopify lacks built-in dual login systems
  • Standard B2C features can still serve B2B purposes on lower-tier plans

Consensus: The approach is feasible but requires either investing in specialized apps or custom development. Multiple participants suggest that concerns about app complexity should be weighed against revenue potential, and hiring expertise may be necessary given the learning curve involved.

Summarized with AI on October 25. AI used: claude-sonnet-4-5-20250929.
1

Hi there,

I’m interested in creating a B2B platform on my B2C website. I was thinking on implementing a login feature for my B2B customers. Do you have any experience with this? Is it feasible, or is Shopify more geared towards B2C?

I’m concerned about using too many apps, as I want a seamless solution for my B2B clients. Customizing and integrating multiple apps can create challenges. What are your thoughts on this? Any insights would be greatly appreciated!

Thank you.

2

Hey @viktori4 ! You can definitely accomplish this. While I can certainly understand not wanting to have too many different apps, if you’re trying to create a single site with different features for B2B and B2C, I would definitely recommend using an app for this.

There are some different options depending on what exactly you are trying to accomplish, but an app such as Sparklayer B2B is generally a really good option for a single app that provides a little of different B2B functionalities for your site so that you don’t have to have a bunch of different apps.

1 Like
3

Tons of topics already on each of these questions findable with search.

Summary

Make two stores if your not able to pay for shopify Plus

B2B features are only for enterprise shopify PLUS plans.

That does not stop everyday features used for B2C being used for B2B

Basic shopify does not have a native way to create two login systems on one store its all or nothing.

There are apps like locksmith that can help gate parts of a website.

Concern is pointless without an actual definition of why.

Do the math: these apps/features make you revenue or they don’t use them or create your own app using the apis.

Want and afford are two different things, if your just starting and unsure of all these things findable with research that’s an indication you need to hire someone because there is going to be a steep learning curve ahead.

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4

Thank you for your recommendation!
Sparklayer B2B app really seems a good choice!!

5

Thank you!
I will definitely search for more information on this matter.

6

Hi @viktori4 ,

Since you have not mentioned any specific feature, please refer the below URL where we have modify the theme code to fulfill the B2B.

Feature we have created are mentioned below

  • SKU appearing also in the collection page
  • ⁠Prices and “add to cart” button must be visible only for logged in customers. If not, must be hidden
  • ⁠On all the registration pages we have to create two mandatory fields: VAT number and Fiscal code
  • Code automatic discounts based on customer tag.
  • Compare at price will become the retail price and price will be B2B price

Example:

In the backend: Price €19,40, Compare at price €37,90
On the website must appear

B2B Price €15,90 (€19,40/1,22 rounded), Retail price €37,90

See running

Let me know if you need any specific feature.

1 Like
7

Thank you for showing an example!
Unfortunately, I cannot open the URL because it is password protected. Could you please send the code to me?

8

password is : hari

9

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10

Yes, you can set up a B2B option on your existing B2C Shopify store. Many businesses do it by adding things like customer logins, wholesale pricing, or limiting certain products to approved buyers. Shopify is mainly built for B2C, but with the right setup, it works for B2B too.

You’re right about the apps—sometimes you need a bunch of them to cover different needs like bulk ordering or special pricing, and that can make things feel messy. In those cases, a custom solution is usually smoother because everything is built to fit your business instead of patching together apps.

If you’d prefer that kind of setup, a shopify development team like PixelCrayons could help build the B2B features directly into your Shopify store so it feels seamless for your clients.