Hey @Rickyp60 .
Thanks for reaching out.
I appreciate that you have provided your online store URL for us to take a look.
Looking into your online store, I noticed that you are using the announcement bar on the homepage. You could potentially let your visitors be aware of any ongoing discounts or free shipping offers. It is a great way to create a buyer incentive!
What do you think about using a slideshow section as the first section on the homepage? This can strengthen your brand and allow you to showcase more of your products to your customers as soon as they navigate to your store. For example, you could include your best seller or favorite product in the slides.
I did want to bring to your attention that your logo is a bit hard to read due to the size. You could use Hatchful as this is a free tool from Shopify that can assist you with creating your business logo. After you create your logo, you can also use it in various places, such as your theme, order notifications, and social media posts.
Let us know what you think.