I have very little experimental web design experience, so I’m sure it’s not great at the moment.
Topic summary
A photographer with limited web design experience seeks feedback on their newly launched online store selling both digital and physical prints of their work.
Initial Reactions:
- Commenters acknowledge it’s a solid starting point with clean layout and strong photography
- Recommendation to add more photos and start driving real traffic for authentic feedback
Technical SEO Issues Identified:
- Store logo incorrectly set as H1 tag (should be H2; main title should be H1)
- Meta title too short (needs 50-70 characters with more keywords)
- Missing alt text on at least one product image
Design & UX Suggestions:
- Use product variants instead of separate listings for digital/print versions
- Make free shipping banner more prominent and visually distinct from product images
- Fix broken wishlist page (returning 404 error)
- Add introductory video showing photography process
- Implement customer reviews for credibility (though store owner hesitant about fake reviews)
- Optimize image compression for faster loading while maintaining quality
- Ensure mobile-responsive design
- Add “About” section to share photographer’s story and connect with visitors
- Consider subtle hover effects and animations
Current Status: Store needs more inventory (several items sold out) and ongoing refinement.
for a starting points its ok. add more photography and start telling people about it. the best feedback is real browsers and customers.
Everyone starts somewhere, and it’s clear you’ve put thought and care into your work. While you mentioned having limited experience with experimental web design, your site already has a strong foundation the clean layout and focus on your photography help your work stand out. With a few refinements, such as enhancing navigation or exploring interactive elements, it could really elevate the user experience. I’d be happy to offer suggestions or help with any updates you have in mind.
This is Jeffery from SEOAnt Team to check your store page situations and share you some ideas after carefully looking.
After accessing your shared store URL, you can consider optimizing your page content via these ways below:
- On your store homepage, I notice you set the store logo as H1 tag, which is actually not so recommended, as Google prefers real text content as H1 tag, rather than image or logo. You can consider changing this logo from H1 tag to H2 tag, then add the H1 tag on the main title of homepage, this will be better for Google to index your page and understand content more clearly.
- The length of meta title on your store seems too short, the proper length should be between 50–70 characters honestly to say. You can add more keywords in your meta title and make it richer, so that it can express more information to visitors and know better about what you sell.
- I find out one image which lacks of alt text content on your store after further checking. The URL has been attached here below and you can add this image alt text content from Shopify admin page and click this image to find out the option of alt text, there you can add the description of this image with keyword included.
https://www.igphotography.art/cdn/shop/files/IMG_0856.jpg?v=1750135711&width=1500
If any one of the ideas I shared is unclear on your end, you can feel free to ask me here or get in touch with our support team. We are happy to make it resolved for you. Thank you!
are you just selling digital products or you planning to send the printed version of your pictures too?
I’m selling both kinds
Hey there @IGPhotography your photos look amazing and I love the concept of your store. My first suggestion is that you should include an introductory video of you maybe taking some of the photos in the process. The second one is that you should definitely include some reviews on the homepage to give your site more authenticity and trustworthiness.
Thanks! I don’t think fake reviews would add trustworthiness though 
.
I’ll think about adding a video
First of all, great start — love the concept and and the logo. Great to see you’re persueing your passion here! 
A few quick suggestions:
-
Instead of creating two separate products for digital and print copies, you can use variants within the same product (like format: digital/print). Makes the shopping experience smoother. I tried to create a mockup on your theme for the control that might look like the following
-
Your Free shipping offer is clearly visible on the home page that’s great. I feel a banner might make it more appealing. On the first glimpse, I felt that’s a product image.
-
Your Wishlist page seems to be returning 404
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Last but not the least, I’m sure you’re planning to do this, but for the sake of completeness, we’ll need a lot of photos, we’ve very few in the site and some of them are sold out.
Hope this gives you a helpful starting point! Small changes can go a long way—keep testing and refining.
Hello! @IGPhotography
Your site, IGPhotography.art, has a warm, inviting vibe with the “Summer Sale” promotion and “Free Shipping” offer—those are great attention grabbers. The “Featured collection” makes it easy for visitors to see what’s highlighted right now. Since your design is still experimental, here are some targeted suggestions to polish things up and help your visitors engage more deeply:
1. Let Your Photos Shine (Minimalist Design)
Your photography is the heart of the site—let it take center stage. Aim for a clean, minimalist look with plenty of white (or neutral) space so each image stands out beautifully. Avoid overly busy frames or backgrounds that might distract.
2. Keep Navigation Simple & Clear
Ensure the menu is easy to find and always visible—maybe with a sticky toolbar or a clean header navigation so visitors don’t get lost. Have clear categories like “Portfolio,” “About,” “Contact,” or specific galleries (e.g., “Flowers,” “Landscapes”) to guide people intuitively.
3. Optimize Your Photos for Web Use
High-quality visuals are fantastic, but be mindful of site speed. Compress your images optimally (e.g., JPEG/PNG formats), resize them for web use, and consider lazy loading so images only load as people scroll. This will make your site feel smooth and responsive.
4. Design for Mobile First
A lot of visitors will view your site on phones or tablets. Make sure your layout adapts beautifully across devices, with easy navigation and readable text. Your experience should feel seamless whether someone’s on mobile or desktop.
5. Add Subtle Motion or Interactive Touches
Small, tasteful animations can elevate your site’s feel. Try gentle hover effects on gallery images, or a softly animated transition between sections. While these subtle touches can enhance user engagement, keep them light so they don’t slow loading.
6. Tell Your Story
Your photography is unique—let people know why. A brief “About Me” or “About IGPhotography” section can share your style, inspiration, or goals. This adds a human touch and helps visitors connect with your work.
Best Regards,
Waytoapps