Launched curated + embroidered dog accessories in November. Organic social only so far. 2 sales total. Can someone review my store and tell me if this is a demand, positioning, or conversion issue? Pawsh Penny
average daily traffic very minimal. 21 added to cart sessions and 15 reached checkout
Hi @PennyJohns
The store looks fine visually but I don’t think this is a demand issue. People spend insane money on their dogs, especially on cute accessories. The niche is solid. The issue is more on the store side.
Your SEO meta descriptions are clearly AI written and anyone who looks at them can tell. That hurts your credibility and also your search rankings. Rewrite them yourself in a natural tone, describe the product like you’re telling a friend about it.
The cart is where you’re leaving the most money on the table. You have nearly 30 products in your store but when someone adds something to the cart, you’re not doing anything with that moment. That’s the highest intent point in the whole journey and you’re basically ignoring it.
You should have a progress bar in your slider cart showing how close someone is to getting free shipping or a discount, that alone pushes people to add one more thing. You should also be showing products that go well together right inside the cart. Someone adds a collar, show them the matching leash or bandana.
Also don’t go adding three different apps to get all this done. It adds up fast and slows your store down. Something like iCart does all of it, progress bar, cross sells, upsells inside the cart, all in one place.
Organic social only is tough this early, especially with no content momentum yet. But fix the cart and the SEO first because even the traffic you do have isn’t being converted properly right now.
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I am late… but you need to improve a lot of things in your store. You are ignoring the basic store optimization things. i am toally agree with Vivek and Rutuik…
Step 1: You can optimise the store yourself with Shopify AI suggestions ( many apps available onthe Shopify App Store )
Step 2: Choose the Right Shopify free theme and manage the proper visual presentation.
Step 3: You can go with social media marketing to attarch customer.
Be remember
Your Business idea => Better Visual presentation => Target the customer on diffeent platform => You will definitely get the Order…
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Second image on hover is a bit distracting and disorienting. Probably the worst feature I’ve ever seen in Shopify (apart from fake review sections). The hand moves the mouse naturally to hover over things they are interested in, and by changing the image, it tricks the brain into thinking something broke. It only takes a fraction of a second to realize you’re looking at the same product just a different image, but that time erodes a person’s interest. It distracts from what drew them to hover in the first place, and is uncomfortable. If you want to show the second image, you should show the second image. If you want to do some fancy action on hover, consider a slight zoom or box-shadow effect.
It’s hard to definitively label this as a demand, positioning, or conversion issue without more data, but we can start with targeted checks to narrow it down. First, use Shopify Analytics (via your store’s native dashboard) to track core metrics: count total website visitors, bounce rate, and how many users reach product pages but don’t purchase. This will tell you if low traffic (demand) or poor conversion is the bigger factor. Second, audit your store’s positioning: ensure your curated, embroidered value proposition is front-and-center on your homepage and product pages, with clear visuals of the embroidery and curated curation story. Third, run a quick social media poll asking your organic followers if they’d buy your products, and what’s holding them back, to gauge demand and positioning resonance. To validate, if visitor numbers are very low (under 100 total), demand/visibility is likely the issue; if you have 50+ visitors but only 2 sales, focus on conversion optimization. A key assumption here is that your organic social content is reaching your target dog owner audience—if not, that’s a separate visibility gap to address.