Hi everyone, is it possible to send a gift to a customer who bought through my Shopify store? I would like to store their address in my database once they buy from me. They’ve already confirmed that they’re ok with me sending them marketing material via email.
Is it illegal to send a gift via snail mail to their shipping address to build rapport?
Thanks
Hi, @northwester .
That’s a great question! Thanks for asking.
While I would not be able to speak to the legality of the situation, I can speak from a customer service perspective.
Once a customer makes a purchase in your store, their information is automatically stored in your Customers tab within the Shopify Admin. Additionally, within their profile you will see if they accept marketing or not via the checkbox on the right.
I would err on the side of caution with customers who do not accept marketing. However if a customer does accept marketing, sending them gifts seems like a fantastic way to build a relationship. I would recommend including a note within the gift regarding the gesture and how they can opt out.
Since you are interested in how you can build a relationship with your customers, I recommend checking out this article on how to boost brand loyalty in 10 different ways.
I hope that helps! Feel free to drop your store’s domain and I can see what additional feedback and support I can provide.