Can I / should I invest in using keywords in other languages?

[H-Spark-Adaye]

A very tiny fraction of our customers respond in a non-English language. But as we grow and advertise to a countries where a larger portion of the population prefers languages other than English,

Do you think it’s worth it to invest in non-English keywords?

[kyle_risley]

Yes, that’s definitely possible. Keyword research tools like SEMRush or Ahrefs can help you gauge the alt-language keywords in those countries.

Shopify Markets can help you with expanding into new markets.