I want to become an expert at Google Analytics. Are there any great resources online that will help me accomplish this? Also, do I need a Gmail account to access Google Analytics? Can I use another Email account?
Yes you need a Google account to access GA4.
If you specialise in eCommerce, I’ve created an online course called GA4 for eCommerce which covers everything from eCommerce integration and customisation to how to analyse your data effectively in GA4 and - most importantly - how to backup your UA data so you don’t lose it when UA shuts down. www.gaforecommerce.com
If you’re aiming to become an expert in Google Analytics, there are several excellent resources available online. Google’s own skillshop offers free, in-depth courses that cover both beginner and advanced levels of Google Analytics (including GA4). Other great options include tutorials from platforms like R2park, Coursera, Udemy, and YouTube channels such as Measureschool.