Can I use Shopify to sell on Facebook Marketplace?

Shopify Apps

Topic summary

Topic: Selling Shopify products on Facebook Marketplace vs. Facebook Shop.

  • Initial ask: A merchant with a Facebook Business Page and Shop wants to list items on Facebook Marketplace via Shopify, believing Marketplace has greater reach.

  • Guidance: A responder states this is possible by connecting the Shopify store through the Facebook & Instagram sales channel, which links Shopify products to Facebook surfaces.

  • Follow-up issue: The merchant couldn’t find the Facebook & Instagram sales channel in Shopify.

  • Steps provided: From Shopify admin > Settings > Apps and sales channels > Shopify App Store. Search “Facebook,” add the Facebook & Instagram sales channel, start setup, connect Facebook account, select required Facebook assets, accept terms, and finish setup.

  • Status: No confirmation of successful connection yet; user plans to try and may return with questions. Outcome pending, no disagreements raised.

Summarized with AI on December 21. AI used: gpt-5.
1

Hi! I have created a Facebook Business page and Facebook shop. Is there an option or app in Shopify that allows me to sell my items in Facebook Marketplace? I feel Facebook Marketplace has more presence and people know more about it than the Facebook Shop.

2

Hi @s2perez

Yes, you can sell your items on Facebook Marketplace through Shopify! While Facebook Shop allows you to showcase your products directly on your Facebook Business Page, Facebook Marketplace is a more widely recognized platform where people actively search for items to buy.

To list your products on Facebook Marketplace via Shopify, you’ll need to connect your Shopify store to Facebook using the Facebook & Instagram sales channel.

1 Like
3

Thank you! I will try this today and if I have any issues, I will come back with follow-up questions.

4

I have setup my Shopify shop. Where do I find the Facebook & Instagram sales channel? I tried looking for it and could not find it.

5

Hi @s2perez

Here’s how you can do it:

  1. From your Shopify admin, click Settings > Apps and sales channels.
  2. From the Apps and sales channels page, click Shopify App Store.
  3. If applicable, then log in to continue to the Shopify App Store.
  4. From the Shopify App Store, search for Facebook to learn more about the sales channel.
  5. Click Add channel or Add app.
  6. Click Start set up on the feature that you want to install first.
  7. Click Connect account.
  8. Sign in to your Facebook account.
  9. Connect the Facebook assets that are required to set up the features that you want.
  10. Accept the terms and conditions.
  11. Click Finish setup.