Topic: Selling Shopify products on Facebook Marketplace vs. Facebook Shop.
Initial ask: A merchant with a Facebook Business Page and Shop wants to list items on Facebook Marketplace via Shopify, believing Marketplace has greater reach.
Guidance: A responder states this is possible by connecting the Shopify store through the Facebook & Instagram sales channel, which links Shopify products to Facebook surfaces.
Follow-up issue: The merchant couldn’t find the Facebook & Instagram sales channel in Shopify.
Steps provided: From Shopify admin > Settings > Apps and sales channels > Shopify App Store. Search “Facebook,” add the Facebook & Instagram sales channel, start setup, connect Facebook account, select required Facebook assets, accept terms, and finish setup.
Status: No confirmation of successful connection yet; user plans to try and may return with questions. Outcome pending, no disagreements raised.
Hi @s2perez
Yes, you can sell your items on Facebook Marketplace through Shopify! While Facebook Shop allows you to showcase your products directly on your Facebook Business Page, Facebook Marketplace is a more widely recognized platform where people actively search for items to buy.
To list your products on Facebook Marketplace via Shopify, you’ll need to connect your Shopify store to Facebook using the Facebook & Instagram sales channel.