Can only set 1 country in Google Merchant Center?

Topic summary

Issue: In Shopify’s Google Sales channel settings, the Target country and language fields only offer a single option. The user asks whether this is expected behavior.

Goal: Sell and deliver worldwide. Seeks guidance on configuring Google Merchant Center (GMC) to target multiple countries/languages.

Context: A screenshot of the settings page is provided and is central to the question, showing only one selectable country and language.

Status: No responses yet; the question remains open and unresolved.

Summarized with AI on January 3. AI used: gpt-5.

Hi there!

I am setting up the Google Sales channel and when I go to settings and Target country and language I only get the option of one country and one language. Is this normal?

I want to sell and deliver worldwide. How can I configure the GMC correctly?

Thanks for your help!

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