Can people have a look at my first website and let me know what you think

Store Design

Topic summary

A user is seeking feedback on their first website, rentflex.com.au, and requesting constructive criticism.

Current Status:

  • The discussion has just been initiated
  • No feedback or responses have been provided yet
  • The thread remains open and awaiting community input

Context:

  • This is a store design review request
  • The creator is looking for design-related suggestions and improvements
Summarized with AI on October 28. AI used: claude-sonnet-4-5-20250929.
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https://rentflex.com.au/ is the website. If people can offer some constructive feedback also, that would be helpful.

Thanks

2 Likes
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Hi @rcyhen ,

I’ve reviewed your store and noticed several areas where improvements can help enhance both design and conversions.

The overall layout looks quite simple, but some design elements feel slightly unbalanced — it almost appears as if the page structure is broken or misaligned. I recommend refining the UI/UX to create a cleaner, more consistent layout. Ensuring proper spacing, alignment, and visual hierarchy will make the store look more professional and easier to navigate.

You can also add a hero section with a strong banner image and clear call-to-action to grab visitors’ attention right away. A top announcement bar highlighting current offers, discounts, or important updates can further engage users and drive sales.

In addition, your store would benefit from more business-related and product-specific content. Adding realistic data such as detailed product descriptions, features, customer insights, or usage examples helps build trust and encourages users to make a purchase.

Overall, focusing on UI/UX improvements (clean layout, intuitive navigation, engaging visuals) combined with informative and authentic content will significantly enhance user experience and boost your store’s conversion rate.

1 Like
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One thing i notice is that you’re a rental place with pickup as the first option, but your location is nowhere except all the way at the bottom of the packages page.

Second thing I noticed is the packages themselves aren’t described enough. Just a short list of items. I think each package needs its own page with detailed descriptions. Have choices. What kind? I want a 16th birthday package. Where do I see anything for age, or birthday??

I think you’ve thought it out well, but need to define what you’re offering more clearly, need to offer options, and need to let the customer know where you are.

1 Like
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Hi @rcyhen

Welcome to the community.

And it is nice that you made your first website, must be a scary process, but you need to do better. Put yourself in the position of a customer and ask if you get all the information, how it is presented, and do you trust the site enough to leave your credit card and personal information. Spend some time here in community reading feedback on other people’s websites and also search “No sales”, " zero sales," and see tips to improve the site.

I find your site really hard to understand and navigate. All is so narrow that I should have pen and paper and write what I want. Your home page hero banner button does not lead anywhere; there is ‘’'liquid code after it. And then all your packs with options for pickup and delivery, but that is just to see if the price is different. But clicking a button leads to a page where you again have a long, narrow list with some description, and then at the end a booking form. Images on the homepage are small, and I have no clear idea what I am getting. Not sure how this flow can be user-friendly.

And you are missing contact information, address in the Privacy policy, and just Gmail email does not bring any confidence to me.

I think you have a lot of work ahead of you. Still, good luck with your business.

1 Like
8

Hi @rcyhen

Areas to improve & suggestions

  1. Clear value proposition
  • While flexibility is implied, it might help to have a very concise headline stating what exactly you offer and how it benefits the user (e.g., “Pay rent your way, no big upfront costs”).
  • Use a prominent “how it works” section early on to reduce user uncertainty.
  1. Call‐to‐Action (CTA) clarity
  • Ensure that your primary CTA (e.g., “Get started” / “Apply now”) is very visible above the fold, especially on mobile.
  • Consider contrasting colour or size, so it stands out when scrolling.
  1. Mobile usability
  • On mobile devices, make sure key elements (buttons, forms) have sufficient size and spacing for touch interaction.
  • Check loading speed and how quickly first meaningful content appears—slower on mobile can hurt conversions.
  1. Navigation and information structure
  • Ensure that menu items are intuitive and labelled in user-friendly terms (rather than internal jargon).
  • If you have multiple steps or tiers in your service, consider a transparent navigation path or progress indicator.
  1. Trust & credibility signals
  • Since the service relates to payments/rent, people will be cautious. Add strong trust signals: “Secure payments”, “Verified landlords/property managers”, testimonials, badges.
  • Displaying FAQ, customer reviews, and maybe a partner list helps reassure users.
  1. Performance & accessibility
  • Use browser dev tools to check page load time (especially mobile). Large media, scripts or animations may slow things down.
  • Accessibility: check colour contrast (text vs background), alt-text for images, keyboard navigation.
  1. Conversion funnel optimisation
  • For a service like this, the user journey matters: landing page → information page → sign-up/application form. At each step, reduce friction (fewer fields, clear benefits).
  • Use analytics to track drop-off points. Where do users abandon? Is it at application form, verification, etc?
  1. Content clarity
  • Use plain language: since your offering might be novel (“rent flexibility”), assume user has little prior knowledge.
  • Provide examples/case studies: “See how John in Sydney saved $X by using our service”.

Best regards,
Devcoder :laptop:

3 Likes
9

Here are some suggestions of areas that could use improvements, to enhance usability and conversions:

  1. The overall layout is very simple, but the design could be more visually attractive. Some elements feel slightly unbalanced, so enhancing the structure, alignment, and visual styling would help create a more polished and engaging look.

  2. On the homepage, the major content is the packages list, but less immediate context on For example: service area

  3. While there are images for each package, the visuals are fairly small and perhaps not as large/engaging as they could be. Large hero shots showing “action” (people using the gear, an event in full swing) can help.

  4. Adding customer testimonials, reviews will help build trust.

  5. Add clear “Call to Action” buttons across site (“Get a Quote”, “See our Packages”, “Book Now”)

  6. Ensure site loads fast images optimized, no heavy scripts blocking. Slow load can hurt conversions & SEO.

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Hello @rcyhen

I’ve analyzed your website, rentflex.com.au, and here is some constructive feedback broken down into key areas. Overall, the site has a strong, professional foundation, but there are several opportunities to improve clarity, build trust, and guide users more effectively toward conversion.

First Impressions & Homepage

Your homepage is clean and professional, but the core value proposition gets a little lost.

  • Headline Clarity: The headline “Appliance & Furniture Rentals Made Easy” is good, but it could be more powerful. It states what you do, but not why a customer should choose you. Consider focusing on the primary benefit: Is it flexibility? Affordability? Speed?

    • Suggestion: Try something more benefit-driven like, “Get the Latest Appliances & Furniture, Without the Upfront Cost,” or “Flexible Rentals for Your Lifestyle. Upgrade or Return Anytime.”

  • Hero Image: The image of the smiling woman with a laptop is generic. It doesn’t show your products or the “feeling” of a newly furnished home.

    • Suggestion: Use a high-quality lifestyle image of a beautifully furnished living room or modern kitchen featuring the types of products you offer. This helps visitors instantly visualize the outcome.

  • “How It Works” Section: This is excellent and crucial for a rental business. However, the icons are a bit small and the text could be more concise.

    • Suggestion: Make the icons larger and more visually distinct. Simplify the text to be punchy and scannable. For example, instead of “Select from our wide range of products,” try “1. Choose Your Gear.”

  • Call to Action (CTA): Your main CTA is “Browse Products.” This is okay, but it’s not very compelling.

    • Suggestion: Make it more exciting and less committal. “Explore the Range,” “Find Your Perfect Upgrade,” or “Start Renting Today” could create more urgency.

Trust and Credibility

For a service involving payments and contracts, building trust is paramount.

  • Social Proof is Missing: You mention “Australia’s #1,” but there are no customer testimonials, reviews, or ratings visible on the homepage to back this up. This is a significant missed opportunity.

    • Suggestion: Immediately add a “What Our Customers Say” section to the homepage. Include names and photos if possible. Even 3-4 strong testimonials can make a huge difference. If you have reviews on platforms like Trustpilot or Google, embed a widget.

  • Lack of a Personal Touch: There is no “About Us” page. Who is behind Rentflex? Why did you start it? A story helps humanize the brand and makes users feel more comfortable.

    • Suggestion: Create an “About Us” page that explains your mission and values. It doesn’t have to be long, but it should be genuine.

  • Contact Information: Your contact information is in the footer, which is standard. However, for a high-consideration service like this, making it more prominent can increase trust.

    • Suggestion: Consider adding a phone number or “Live Chat” button in the header so users know they can easily reach a real person.

User Experience & Navigation

The user journey could be smoother and more intuitive.

  • Product Categorization: The product categories are clear, but once you click into a category (e.g., “Fridges”), there are no filtering or sorting options. If a user is looking for a specific size or brand, they have to scroll through everything.

    • Suggestion: This is crucial. Add filtering options for brand, price, features (e.g., ice maker), and color, as well as sorting options (e.g., “Price: Low to High”).

  • Product Pages: The product pages are clean but lack some key information that would prevent user hesitation.

    • Rental Terms are Vague: The price is listed “per week,” but for how long? Is there a minimum term? What happens at the end of the term? This is the most important question a user will have.

    • Suggestion: On each product page, clearly display the rental term options (e.g., 6, 12, 24 months) and show how the weekly price changes with each. Add a small FAQ section directly on the page: “What happens at the end of my term?”, “Can I buy the item?”, “Is delivery free?”.

  • Application Process: The CTA “Apply Now” leads to a page that explains the process. It would be better to take them directly to the start of the application form to reduce clicks.

    • Suggestion: Rename the button to something like “Check My Eligibility” or “Get Pre-Approved” and link it directly to the form. Explain the steps on the form page itself.

Content and SEO

  • SEO Opportunities: You are missing out on valuable search traffic. Think about what your potential customers are searching for.

    • Suggestion: Create blog posts or detailed guides on topics like: “Renting vs. Buying Appliances in Australia,” “How to Choose the Right Size Fridge for Your Family,” or “Top 5 Laundry Machine Rentals for 2025.” This will attract users who are in the research phase and establish you as an authority.

  • “FAQs” page: This is good, but it could be more comprehensive. Think of every possible question a customer might have and answer it there.

Your website is a great starting point. By focusing on building trust and making the user journey as clear and simple as possible, you can significantly increase the chances of converting visitors into customers. Good luck

Thank You!

11

This is the progress ive made, can you let me know what do you think? rentflex.com.au

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Updated! At some point are you able to check it out? Thanks rentflex.com.au

1 Like
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I have updated the rentflex.com.au website. If you have a chance can you check it out? Thanks

1 Like
16

Hi @rcyhen,
I’ve analyzed your website, rentflex.com.au, and here is some feedback:

  1. The website logo is missing replace the text with the actual logo.

  2. Make the home banner full-width to span the entire screen.

  3. The counter below the banner isn’t functioning; it should animate and count up to the target values.

  4. In the “Explore Our Categories” section, display only 6 categories and remove the extra ones to avoid empty space.

  5. Convert the “What Our Customers Say” section into a slider so more testimonials can be showcased.

  6. Redesign the footer include helpful links (About Us, Privacy Policy, etc.), the website logo, contact details, and social media links.

  7. Fix the issue on the “Build Your Custom Package” page where items aren’t being added to the cart, the cart drawer remains empty after adding products.