Can Shopify eDM send reminder emails to customers who abandon membership?

Shopify Discussion

Topic summary

A user inquires about sending automated reminder emails to customers who abandon membership sign-ups, which falls outside Shopify’s standard e-commerce functionality. They want to know if Shopify eDM can expose APIs for this external use case.

Key Finding:
Shopify’s built-in eDM does not natively support abandoned membership reminders, as it focuses on e-commerce triggers like abandoned carts.

Proposed Solution:
Combine Shopify’s APIs with external email marketing platforms:

  • Customer API: Track membership status via customer tags or metafields
  • Webhooks: Set up real-time tracking using customers/update or customers/create events
  • External Email Services: Integrate with Klaviyo or Mailchimp to trigger automated reminder campaigns
  • Workflow: Sync abandoned membership data from Shopify to email platforms, then configure automated flows

The discussion remains open with an offer for additional code examples and setup guidance if needed.

Summarized with AI on November 1. AI used: claude-sonnet-4-5-20250929.
1

This is regarding the Abandoned membership reminder emails to customers.

We have a use case where we need to send the reminder eDMs to the customer who Abandoned the new membership.

This capability is outside the Shopify e-commerse and we would like to know whether Shopify eDM can expose the APIs externally outside the e-commerse. If yes, please guide me on which API can be used for this case.

2

Hi @KiranSripathi

I totally get what you’re asking. You’re looking to send automated reminder emails (eDMs) to customers who abandoned their membership sign-up, but since this isn’t related to Shopify’s core e-commerce functionality (like abandoned cart emails), you’re wondering if Shopify’s eDM can handle this externally via API.

Quick Answer:

Shopify’s built-in eDM (Email) tool does not natively support abandoned membership reminders since it mainly focuses on e-commerce-related triggers (like abandoned checkout or post-purchase emails). However, you can achieve this using Shopify’s API and external email marketing platforms.

How to Set This Up1. Use Shopify’s Customer API

Shopify provides the Admin API - Customers to track customers and their data. If memberships are stored as customer tags or metafields, you can filter users who started but didn’t complete the process.

  • Example API request to fetch abandoned membership users:

GET /admin/api/2023-10/customers.json?fields=id,email,tags

  • If you store membership status in metafields:

GET /admin/api/2023-10/customers.json?fields=id,email,metafields

  1. Trigger Emails via External Email Services
    Since Shopify Email cannot send automated emails for this case, you’ll need an external email platform like:

    • Klaviyo (Best for automation + Shopify integration)
    • Omnisend
    • Mailchimp
      These tools can trigger emails based on API data.

  2. Webhook for Real-Time Tracking

    • If you need real-time tracking of abandoned memberships, you can create a webhook for customer/update or customer/create events.
    • Shopify Webhooks: Webhook API

    Example webhook setup:

    POST /admin/api/2023-10/webhooks.json { “webhook”: { “topic”: “customers/update”, “address”: “https://your-webhook-url.com”, “format”: “json” } }

  3. Automate Email Campaigns Based on API Data

    • Sync the abandoned users from Shopify to your email provider.
    • Set up automated flows in Klaviyo or Mailchimp to send reminders when a customer has an incomplete membership.

Final Thoughts

Shopify’s eDM alone won’t do this, but using Shopify’s API + an external email platform, you can easily automate abandoned membership reminder emails. If you need code examples or more setup details, just let me know.

If you need extra help, just let me know asap. Thanks
Daisy.

3

not sure about the membership, but i usually use BookThatApp for my barbershop website and it reminds my members before their appoitments via email.

4

The way you’re using the word Membership here confuses me a bit! Are you trying to get them to sign up for an account on your store or for your email list or what?