Automatic gift card emails are sent to the original purchaser when a gift card is issued (e.g., refund to gift card or assigning a gift card to a different recipient) in Shopify POS (point-of-sale). Merchants want control to disable or suppress these notifications per transaction.
Shopify support confirms there is no built-in way to disable the email. Suggested workarounds: temporarily remove the original customer’s email/phone from their profile or remove the original customer from the order before processing, then add back afterward.
Impacts reported: surprise gifts spoiled, confusion during returns (especially without receipts and for wedding registries), and unprofessional manual processes. Workarounds conflict with loyalty programs tied to customer profiles/order history, making them impractical.
Requested solutions: a POS-level toggle to send/do-not-send notifications, or the ability to tag certain gift cards so no email is sent. Multiple merchants note requesting this for years; one observed it seemed briefly fixed then regressed without notice.
Status: No resolution or ETA. Shopify staff has forwarded feedback to developers; any changes will be announced in the Shopify Changelog. Discussion remains open with unanswered requests for a native toggle/suppression feature.
Hi, Sofia
It seems like this has been a reoccurring issue. I have submitted claims with Shopify three separate times to add a feature so gift cards are no longer automatically emailed. Please let me know when this has been resolved, as I know the more people request a feature, the more likely it is to be updated.
Thank you