Can someone check my store please

[kalyanwaytoapps]

Hi @Debs

I took a look at GentleBlushes and there are a lot of nice touches—good variety in aroma/home fragrance/lifestyle scent items, policies are visible, and navigation is pretty comprehensive. But since conversions are probably what you want to improve, here are five focused areas to sharpen to help encourage more sales.

1. Build Trust & Credibility
The store has visible policies (Privacy, Refunds, Shipping, Terms, etc.), which is great. But adding customer reviews (especially for scent/fragrance quality, burn time, usage) on product pages will help buyers feel more confident.

Customer reviews are visible but not very detailed—real photos, dates, or more personal reviews would reassure buyers.Customers are more likely to purchase when they trust the store. You should add product reviews using a tool like ShopReviews ‑ Product Reviews - ShopReviews - Boost your sales with product reviews | Shopify App Store, which makes collecting and displaying real customer feedback seamless
Use trust badges/seals near checkout or product images (secure payment, authenticity, cruelty-free, etc.) to reduce hesitation.
Ensure “About Us” has a strong, personable story about why you started GentleBlushes and what makes your scents/herbs materials special. That emotional connection helps.

2. Hero Section & Storytelling
Currently, the homepage goes quickly into collections. Adding a hero banner with a value proposition like “Elevate Your Space with Scented Calm — Handcrafted Aroma Products UK” plus a “Shop Now” CTA would help visitors understand immediately what makes your brand special.
Include a highlight (e.g. “New this month” or “Customer favourites”) to guide visitors toward noteworthy products.

3. Product Navigation & Discovery
The collections menu is thorough, which is good, but there are many categories. Some users might find it overwhelming. Use filters (by price, scent type, rating, perhaps “most popular”) to help shoppers quickly narrow down options.
A “Trending / Best Sellers” section on homepage or category pages will help guide visitors toward items others love.

4. Product Pages: Conversion Helpers
Product descriptions are needful; ensure you include scent profile, burn time (for candles/incense), usage tips, and material details. Those help people feel they know what they’re buying.
More lifestyle imagery or photos of products in ambient home settings (rather than just product shots) could help shoppers imagine using them themselves.
Add small urgency cues where applicable — e.g. “Only a few left”, or “Ships within 1-2 days” to push people who are on the fence.

5. Incentives, Engaging Offers & UX Polishing
Highlight a first-purchase incentive or discount through a popup or banner (e.g. “10% off your first order when you subscribe”).
Show free shipping thresholds clearly, if you have them.
Ensure the add-to-cart / buy buttons are very visible and easy to tap on mobile. Given fragrance/home decor shoppers often browse from tablet or phone, mobile UX matters heavily.
Consider offering bundles or “Scented Set / Starter Kit” options to increase average order value.

If you’re also selling on Etsy, consider using an app like Etsy Integration ‑ ShopList - ShopList - seamless integration between Shopify and Etsy | Shopify App Store . It lets you sync your products and orders between Shopify and Etsy automatically, saving time and helping you manage inventory more efficiently—perfect for handmade or customized products like yours.

Best Regards,

Waytoapps

[Debs]

Hi Kalyan
Thank you for your input I will take on board what you have suggested and work through your list as I am able . I do have a reviews app installed band emails sent off for reviews from the few that have ordered but nothing yet.
I have just added a new banner not sure if its the hero banner its the main one at the top with a picture and underneath, I’ve added a shop now button. I am looking at implementing incentives and making some bundles up.
I think I need to need to make bullet points in order of what to do first etc.
Could I ask do my products look to you on the website to me they seem to have gone huge I don’t know why or maybe it could be my computer .
Thank you for your time

Regards
Debs

[SEOAnt-Jeffery]

Very welcome here, hope it is helpful on your store after checking~

[rutvik_shop]

Hey @Debs,

Please check here to learn about the slide cart.

[Debs]

Thank you I will have a look at that

Regards Debs

[Debs]

Hi
Thank you I will take this into consideration

Regards
Debs

[ConduciveMammal]

Hey @Debs

There’s a lot of great advice above that I echo completely. I strongly suggest you have a play around with the theme customiser, add some sections, some images, more structure and see what you can create.

Additionally, a few minor points to add:

• The blog link in your footer links to a single article, not the blog page
• In your privacy policy, your store name is “ gentleblushes-8a76”
• Throughout your site, you’re using an Outlook email as a contact method, get an email for your own domain as it looks unprofessional otherwise.
• Your delivery options make no sense. What is Option 1,2,3? And why does shipping get more when I spend more money with you, all of them have the same delivery timeframe so why should I spend more if it’ll cost more to ship? If anything it should be the other way around.
• Your logo, as nice as it is, tells me nothing about what you are, there’s no brand name or relationship in the image.
• Your contact us page is nothing but the form, include some content: basic FAQs, what sort of response time I should expect, other ways to contact you, where to find you and other bits of information you would typically want to know when looking to contact a business.

I hope this helps, don’t get disheartened, you’ve only been open a few months, it’ll take time for people to learn of your brand.
Be sure to throw some PPC (paid advertising) behind the store once it really is ready for prime time.

[Debs]

Thank you for your input I will take these points on board and look at implementing them and improving them

[Zotasell]

Hi @Debs,

Don’t be too hard on yourself, many of us had the same problem at the start. You already have traffic, so let’s focus on why visitors aren’t buying. Here are some simple steps you can try:

1. Make it clear fast
   When people land on your homepage, tell them right away what you sell and why it’s special. A short headline + one line about the benefit works better than long text.

2. Improve product pages
   Right now the descriptions feel a bit general. Try adding details like when to use the lamp (gift, relaxing evening, stress relief). Help visitors imagine using it.

3. Build trust
   Add reviews, testimonials, or even “X customers loved this.” Small things like that make new visitors feel safe to buy.

4. Stronger buttons
   Your “Shop Now” or “Add to Cart” buttons should stand out clearly, not blend into the page.

5. Run a small promo
   Even something simple like “10% off first order” or “Free shipping over £30” can push people to try.

6. Check traffic quality
   If your visitors are not your target audience, they won’t buy no matter what. Look in Analytics to see where they come from.

Start with these steps one by one. Small changes can really make a difference. You’re on the right track, don’t give up!!!

[Debs]

Thank you I will take all your points and board and work through them

[SearchaniseTeam]

Hi,

I’ve checked your store and it looks great overall! However, your search function could definitely use an upgrade.

Did you know that 69% of shoppers head straight to the search bar? If your search isn’t optimized, you might be losing a big chunk of potential conversions without even realizing it.

From what I can tell, you’re using Shopify’s default search. While it works, it’s missing many critical features modern shoppers expect. That’s why I’d recommend trying the Searchanise Search & Filter app, it can drastically improve your search experience, user flow, and ultimately your sales.

With Searchanise, you can:

• Offer autosuggestions & autocorrect for faster results

• Enable AI-driven search that understands intent

• Show results for synonyms (catching more queries)

• Add labels (e.g., Sale, Bestseller) directly in the search results

• Provide smart filters for easier browsing

• Use merchandising tools to highlight priority products

• Track everything with built-in search analytics

Search is a “must-have”, especially for stores with a wide catalog like yours.

On top of that, I noticed your navigation could also be improved. Right now, browsing all products at once isn’t easy since everything is separated into collections. Shoppers might bounce if they can’t quickly find what they’re looking for.

Upgrading your search and navigation could make a huge difference in how customers interact with your store.

Hope this helps!

Best regards,

Searchanise

[mtufekyapan_gs]

Hi @Debs

I believe it’s great start but I think you should pay attention to details more.

This is one of your collection pages and texts looks odd.

This is just one example but product images don’t seem to be right.

If you were you, I would switch to Horizon (one of the Shopify’s latest theme) work on it to improve UI of the store. Also I believe you can use Canva to create more appealing images.

First just make sure your store and products look good. Even the “.00” details for the product price can cause higher price perception on the customers.

[Debs]

Hi
Thank you for your input I will definitely look into this

[Obanlana]

@Debs

Could somene check my store out please I am getting visits but no sales, I have had sales but they’ve dropped off. I use Merchant Centre and search console and I have jus installed SEO Ant on a trial to see if optimising my images etc might help, I have been reading through these posts to see if there is anything else I can do unfortunately I am getting to the point where I’m thinking of closing my store as I can’t keep paying for it and not earning from it. Any help would be appreciated .

https://gentleblushes.co.uk/

First off, don’t get discouraged — it’s very common for Shopify stores to get visits but struggle with conversions. I had a quick look at gentleblushes-8a76, and here are a few things you could try:

• Homepage clarity – Make your brand message and what you sell obvious within the first few seconds. Right now, it takes a bit of scrolling to understand your offer.

• Product pages – Strong images and clear benefits in your descriptions are key. Highlight why your product is different and how it helps the customer, not just the features.

• Trust signals – Adding reviews, testimonials, shipping/return policies, and guarantees builds confidence for new visitors.

• Marketing consistency – Tools like Merchant Centre and SEO are helpful, but often sales come more from social proof + targeted ads than organic alone. Consider small, highly targeted campaigns on Meta or TikTok.

[Debs]

Thank you for you input I do have reviews on TikTok but have to screenshot them because they wont export I have removed yopto and reinstalled judge me which should let me add the screenshots, I don’t understand what you mean here sorry Homepage clarity – Make your brand message and what you sell obvious within the first few seconds.
The images I have on my site are from Ancient Wisdom and Something Different integration I have tried all ways and aps to try and optimise these images but nothing seems to be working I have been told to make them webp I am looking into that also but at present my images are huge and I can’t find the right information to make them smaller.

[SanaAtDimenso-Ideas]

Hi @Debs

good job on your business. you’re doing great!
from design and accessibility point of view, I’d focus on mobile responsiveness. for example in collection pages, the text takes up the first view, I didn’t realize at first that there were actually list of products on this page if I scrolled.
when it comes to sensory products, I’d need more persuasion to buy online, like social proofs (right now the review section are in sight but there are no reviews) or maybe try other techniques of social proof
Overall, if you can, ask people to interact with your website and see what issues they face. this way, you can make sure if there’s any issues about your website and confidently focus on other aspects, like marketing or sales.

[Debs]

Thank you all for your help I will continue to keep working on and trying to implement your solutions

[Amit00]

Coming visitor but not converting. It happen when you select a wrong keyword. Select keyword by intent. Another reason not appropriate product description. Your description not suffecient to gain the consumer mind. Other reason maybe your product demand in the market.

[AOV.ai-Team]

Hi @Debs

It’s Lydia here from AOVai team. Welcome to Shopify Community.

Based on your description, I took some time to review your storefront, and I think that besides working on your store’s SEO, you should also consider redesigning your website to make it look more professional and trustworthy. At the moment, your store doesn’t give off a very reliable impression.

Here are a few suggestions you might find helpful:

1/ Home Page:

• From what I’ve checked, your home page looks quite plain and not very engaging. It seems that you have Facebook, Instagram, and other social media channels. You could consider using a third-party app to integrate these channels and display them on your storefront to make your site more attractive and trustworthy.

• 

• Example:

  

• Instead of only showing collections on your home page, since you mentioned you’ve already had some sales, you could highlight the best-selling products with reviews on the home page to capture customers’ attention.

2/ Review App:

• A review app should definitely be implemented on your store. For many stores, customer reviews are a deciding factor for purchases. You should consider setting it up on your storefront and encouraging customers to leave feedback after their purchase.

3/ Store Activities / Promotions:

• Your store currently looks a bit simple and lacks engaging promotions. You might want to consider running attractive campaigns or discounts for your customers.

For example:

• Buy 2 room sprays and get 10% off.

• Buy 2 scented candles and get 1 room spray for free.

We have two apps that can help you run promotions during the upcoming sales season: AOV.ai Free Gift and AOV.ai Bundle. You can find both on the Shopify App Store. Here are some example images from other stores using our apps:

I hope these suggestions help! Thank you so much.

Best,
Lydia

[tetronmarine]

Hi Deb,

I have gone through the same issue. Every e-commerce goes through it so you are not alone trust me. In my years of trying to solve this same problem, I have discovered that advertising on google ads is the surest way to increase your store’s awareness and getting to the google’s first page where 90% of buyers look to make purchases. Yes you would need to ensure the on-page and off-page optimization is sound which sometimes require a lot of attention and technical know-how. However, google ads is your surest bet to grow your visility, web trafiic which could help your conversion rate optimization.