Can someone take a look at my website?

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  1. Store URL: www.pathtravelguide.com

  2. Screenshots (Click the image icon and upload screenshots from your local device): N/A

  3. What we are trying to achieve and what outcome we expect: I am a travel agency, and I wanted to see if you have any ideas on what I can do to increase engagement on my site and get people to book trips with me?

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Hi @pathtravelllc

Welcome to the community.

I took a look :slight_smile:

First thing, how can a person book a trip if you do not show it on your homepage, not in the menu? But I checked collections manually, entering the address bar. And I saw a few free trip packaging lists. No trips. No forms to book a trip, so not sure what you’re selling at all.

But let’s take a look at how to increase engagement and book trips. Your homepage is not so good. You have a video; most likely, people are looking at different places, images, hotels, and beaches. But they could look at baby pictures, cute animals :slight_smile: But to me, as a customer, I would have liked to see more of a video of some exotic place, some fun place, a place of great architecture, history, and more.

You should add your full business name in the banner and a button, so customers can know for sure where they are, and then click the button, and actually book something.

Your next big chunk of text is not a great way to introduce your business. People can not read that much text and that wide text. And between all that text, your name is lost. Not to mention that it looks completely AI-generated. Instead, use several image/ text and icon text sections to relay as much information as you can. Get images and videos of actual places customers can book; that should not be a problem. But also present benefits, in a more visual way, and easier to remember. And you need some credibility, like how long you’ve been working, how many successful trips, customer testimonials, and much more.

And do share full business details clearly, in the footer and dedicated page. You should know that there area lot of scam sites, and for travels people look a bit of security, not the cheapest one.

About page, again a lot of text full-width. Try to read that all by yourself :slight_smile: IT is hard and boring. Plus, AI-generated, maybe parts, that do not bring much trust. NO images.

You may have just started, as domain is just a month old, so you do have a lot more work to do. Both on-site and social networks can bring people to your site.

Good luck

2 Likes
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Hey @pathtravelllc,

Welcome to Shopify Community, where you can get the guidance from the experts.

Happy to know that you lauch your site.

I’ve check your site, and I found that it’s the informational website. There is no Booking pages and enough information. Seems you just start it out.

I want to know whether you building this site by yourself or you hired an expert for that?