Can subscription prices be displayed on Google SERP?

Topic summary

Displaying subscription prices in Google search results is possible through structured data markup implementation.

Technical approach:

  • Use Product structured data with the offers property
  • Include priceSpecification for subscription details
  • Implement either UnitPriceSpecification or PriceSpecification to define subscription terms
  • Ensure compliance with Google’s structured data guidelines

Important caveat: While technically feasible, Google ultimately controls whether subscription pricing appears in search results based on relevance and policy compliance. Display is not guaranteed even with proper markup implementation.

Summarized with AI on November 2. AI used: claude-sonnet-4-5-20250929.

How to show subscription prices next to normal in google serp? Is it at all doable?

1 Like

Hi @ejkej87

Can subscription prices be displayed on Google SERP?
Yes, subscription prices can be displayed on Google SERP using structured data markup.

How to show subscription prices next to normal in Google SERP?
Add Product structured data with the offers property that includes priceSpecification for subscriptions. Use UnitPriceSpecification or PriceSpecification to specify subscription terms. Ensure your markup complies with Google’s structured data guidelines.

Is it doable?
Yes, but Google may decide whether to display it based on relevance and compliance with its policies.

If you have other questions, feel free to ask me.

Best regards,
Daisy