Can’t figure setting up enhanced conversions in google ads through GTM

Start a Business
1

Hey guys. How did you set up enhanced conversion tracking in Google ads using GTM?

i can’t seem to figure this out. I have the GTM google tag installed on my checkout page but when in google ads, under the conversion action, it’s asking me for JavaScript or CSS for an email field. How do I do this? I’m using google tag manager! Thank you!

2

Hello,

“Enhanced Conversions” is a comparatively new feature that was launched by Google Ads. You mentioned that you have set up conversion tracking in your Google Ads account by making use of the “Google Tag Manager”. That is a nice & easy option to set up conversion tracking events.

Different methods to gather customer information is usually asked when you are setting up “Enhanced Conversions” in your current tracking. Different such methods are “Edit Code, Javascript, or CSS”.

I would say that the “Edit Code” option would be the simplest and one-time setup to do so since no further modification to the codes would be asked of you later. Editing the code may become complicated if your are only using GTM to install the necessary tags on your website.

AdNabu’s Google Ads Conversion Tracking app helps you to do the one-time “Enhanced Conversions” setup during the installation itself. The code by the app will automatically start capturing the relevant customer fields from your thank-you pages and will pass that information to Google Ads. The same information will be used by Google to enhance your conversions.

I hope this helps.

3

Anyone else have any other suggestions?

4

Hi

Shopify.checkout.email

This javascript variable might be useful for you

5

@Worldknown I’ve got a GTM container you can rip for Google Ads tracking for the post-purchase page when you have upsells: https://www.digitaldarts.com.au/google-ads-conversion-tracking-shopify

For the order status page, you just need to create a custom JavaScript variable that accesses the Shopify object.

function () {
  return {
    "email": Shopify.checkout.email
  }
}

It’s best practice to also provide the phone number and address information to help matching rates with the enhanced conversions feature.

6

This worked thanks!

Is the phone equavallent:

function () { return { "phone": Shopify.checkout.phone } }
7

Phone is like this I’m pretty sure – according to this: https://www.shopify.com/ca/partners/shopify-cheat-sheet

function () {
  return {
    "phone": Shopify.billing_address.phone
  }
}
8

Hi,

I hope this message finds you well. I am writing to suggest the integration of the Infinite Google Ads Conversion Tracking application into our Shopify store. This application offers several key benefits that can significantly enhance our online marketing efforts and overall business performance.

  1. Accurate Conversion Data

  2. Improved ROI

  3. Enhanced Customer Insights

  4. Streamlined Setup

  5. GA4 and UET integration

  6. Enhanced conversion tracking

  7. Compatible with shopify checkout extensibility

I have personally used the Infinite Google Ads Conversion Tracking application in previous projects, and I have seen firsthand the positive impact it can have on a business. The accuracy of the conversion data allowed us to refine our ad campaigns effectively, leading to a noticeable increase in conversions and a significant improvement in our marketing ROI. Additionally, the detailed analytics provided by the application helped us understand our customers better and tailor our marketing strategies accordingly.

I believe integrating this application into our Shopify store will bring similar benefits and contribute to our continued growth and success. I am confident that our team will find the application to be a valuable tool in optimizing our marketing efforts.

Thank you for considering this suggestion. I am happy to discuss this further and assist with the integration process if needed.

Best regards,

Nimra